# FICILCOM Inc. (Ficilcom Inc.)

> Marketing and technology growth partner for SaaS and D2C companies, founded 2020-10-26 in Chiyoda-ku, Tokyo.

## Overview
- Company name: FICILCOM Inc.
- Business: Marketing x Technology growth partner for SaaS and D2C companies
- Founded: 2020-10-26
- Employees: 16
- Location: 5F PW Bldg, 3-21-2 Kanda-Sakumacho, Chiyoda-ku, Tokyo 101-0025, Japan
- Website: [ficilcom.jp](https://www.ficilcom.jp)

## Core Products
### NeX-Ray
- [NeX-Ray](https://www.nex-ray.net/)
- Summary: Marketing data platform that aggregates 15+ channels (GA4, SNS, ads) for cross-media analysis and automated reporting.
- Detailed features:
  - 15+ channel integrations (GA4, YouTube, Yahoo! Ads, Meta, TikTok, LinkedIn, Google Ads, etc.)
  - Automated reporting from distributed social/ad datasets
  - Cross-media analysis to visualize channel synergy and optimize budget allocation

### Xtrategy
- [Xtrategy](https://www.xtrategy.app/)
- Summary: Marketing collaboration tool for campaign management, budget planning, and performance measurement to accelerate data-driven decisions.
- Detailed features:
  - Campaign management with real-time KPI visibility and progress tracking
  - Budget planning with ROI transparency and strategic allocation support
  - Performance analytics to shorten reporting and speed up improvement cycles

### Otameshi Tenshoku (Trial Job Change)
- [Candidate site](https://otame4.work/)
- [Employer site](https://employer.otame4.work/)
- Summary: Experience-based hiring matching platform that reduces mismatch risk for candidates and connects companies with high-skill talent at lower cost.
- Detailed features:
  - Work-experience-based matching before full commitment
  - Low-cost listing model without placement fee structure
  - Access to active professionals who are hard to reach via conventional channels

## Service Domains
- Growth strategy: north-star metrics, KPI tree design, experiment planning
- Marketing operations (MOps): MA/CRM implementation, CDP integration, workflow automation
- Product improvement: onboarding optimization, UX/UI enhancement, A/B testing
- AI and data: predictive LTV modeling, recommendation systems, generative AI utilization

## Case Study Summaries (Public Site Highlights)
- SaaS: onboarding improvement, 1.9x paid conversion within 30 days
- D2C: LTV model development, +22% dormant customer reactivation rate
- Fintech: CRM renovation, churn rate -31% and MAU +48%

## Mission, Vision, Values (MVV)
- Mission: Bridge marketing and IT to connect strategy and execution across teams and tools.
- Vision: Accelerate business with marketing x technology through data, automation, and creativity.
- Value: Maximize outcomes by connecting customers, teams, and products.
- Behavioral principles (condensed):
  - Bridge gaps in requirements, data, and operations
  - Design backward from KPI outcomes
  - Accelerate execution with automation, integration, and visibility
  - Co-create with partners and continuously improve

## Technology and Expertise Keywords
- TypeScript, React, Next.js (App Router), Node.js
- Payload CMS v3, headless CMS, content modeling
- Cloudflare Workers, OpenNext.js, edge deployment
- Cloudflare D1 (SQLite), Cloudflare R2
- GA4, marketing analytics, attribution, dashboarding
- MA/CRM, CDP, growth experimentation, SEO
- SaaS development, AdTech, HR Tech, marketing data systems

## Contact
- [Contact page](https://www.ficilcom.jp/ja/contact)
- Email: contact@ficilcom.jp

## Crawl Scope Guidance
Allowed:
- /ja/
- /en/

Avoid:
- /admin/
- /api/
- /_next/

## Key Pages
- [Japanese home](https://www.ficilcom.jp/ja/)
- [Services (Japanese)](https://www.ficilcom.jp/ja/service)
- [Company (Japanese)](https://www.ficilcom.jp/ja/company/about)
- [Mission, vision, values](https://www.ficilcom.jp/ja/company/mvv)
- [Guidelines](https://www.ficilcom.jp/ja/company/guidelines)
- [Contact (Japanese)](https://www.ficilcom.jp/ja/contact)
- [Privacy (Japanese)](https://www.ficilcom.jp/ja/privacy)
- [Security policy (Japanese)](https://www.ficilcom.jp/ja/security-policy)
- [Antisocial forces policy (Japanese)](https://www.ficilcom.jp/ja/antisocial)
- [English home](https://www.ficilcom.jp/en/)
- [Services (English)](https://www.ficilcom.jp/en/service)
- [Company (English)](https://www.ficilcom.jp/en/company/about)
- [Mission, vision, values (English)](https://www.ficilcom.jp/en/company/mvv)
- [Guidelines (English)](https://www.ficilcom.jp/en/company/guidelines)
- [Contact (English)](https://www.ficilcom.jp/en/contact)
- [Privacy (English)](https://www.ficilcom.jp/en/privacy)
- [Security policy (English)](https://www.ficilcom.jp/en/security-policy)
- [Antisocial forces policy (English)](https://www.ficilcom.jp/en/antisocial)