Marketing DX

A category focused on driving digital transformation in marketing. Topics include adopting and leveraging marketing automation (MA) tools, building data analytics infrastructure, automating workflows through ad-CRM-MA integration, and using technology to improve both the productivity and precision of marketing operations. Whether you're a practitioner evaluating tools or a manager leading a DX initiative, this category offers broadly applicable, practical insights.

Showing 19–36 of 88 posts

Campaign Management08/18/2026

Marketing Insourcing | Building the In-House Team and Drawing the Line with Agencies

Where to draw the line on marketing insourcing, using stages rather than functions. Covers the three-way split into judg...

Shusaku Yosa

Marketing DX

Marketing Insourcing | Building the In-House Team and Drawing the Line with Agencies

Automating Marketing Workflows | How to Build Systems That Cut Rework

Designing Marketing Approval Workflows | What to Put in a Request, and How to Run It

Marketing Resource Planning | How to Allocate People and Effort Across Campaigns

The Ten PMBOK Knowledge Areas | What Changed in Later Editions, and How to Use Them

What Is a Swimlane Diagram? Putting Cross-Department Work on a Single Page

How to Build a Data Flow Diagram (DFD) | The Logic of Levelling and the Four Symbols

Comparing Flowchart Tools | What Actually Changes Between Free and Paid

What Is a Bar Chart Schedule? How to Build One, and Its Advantages and Drawbacks

What Is an ER Diagram? How to Build One and Express Relationships

Effort, Man-Hour, and Man-Day | How the Terms for Work Volume Differ

How to Build a Flowchart Template | Patterns by Process Type and a Five-Step Method

What Is a Person-Day? The Definition and How to Convert It to Person-Months and Effort

What Is a PMO? Role, Responsibilities, and How It Differs from a PM

What Is EVM (Earned Value Management)? How to Read the Six Metrics and Where to Use Them

Project Management Certifications | How PMP, P2M, and Japan's National Exam Differ, and How to Choose

What Is a Business Process Flow? How to Map It and End Key-Person Dependency

The Difference Between 工程 and 行程 | Choosing the Right Kotei, with Examples