Showing 1–30 of 929 posts
Project management tools sorted into three types: task, schedule, and budget-versus-actuals. Covers what each is good and bad at, how to work back from your problem to the type you need, and what to watch when running more than one.
A guide to the setup and mechanism of Google Ads enhanced conversions (for web). Covers how they complement the basic co...
A guide to using GA4 Explorations (data exploration), following its difference from standard reports, the main technique...
A guide to the initial setup of Google Search Console, following the steps from registration to ownership verification. ...
A guide to setting up a conversion tag, following the steps in the Google Ads dashboard. Covers the mechanism of the Goo...
A practical guide to smartphone LPO from the angle of mobile UI. Covers CTA placement mindful of the thumb zone, tap-fri...
A clear explanation of the difference between MEO and SEO from the angle of what each optimizes and how it works. A prac...
Returning to work after a leave of absence in Japan is not settled by your treating physician's certificate alone: the t...
A leave of absence request in Japan has no statutory format and works with four items: start date and expected duration,...
Social insurance contributions in Japan keep accruing during a leave of absence even when your pay is zero, and unlike m...
A certificate of resignation in Japan must be issued by your employer on request, and is distinct from the separation no...
The first decision when introducing a trial day placement in Japan is whether participants perform actual work or simply...
Under Japanese civil law, employment with no fixed term ends two weeks after you give notice, regardless of whether you ...
Japanese resident tax is charged on the previous year's income and deducted from June to May. Leaving between January an...
Wages during a leave of absence in Japan are unpaid as a rule under the no work, no pay principle, but the definitive an...
Income during a leave of absence in Japan comes from the injury and sickness allowance paid by your health insurer, not ...
A guide to using the strong tag correctly, from the angle of its difference from the visually similar b tag and how to c...
A practical guide to HTML SEO from the angle of document structure, semantic markup, and correct coding. For anyone who ...
A complete overview of the main types of content marketing, organized by goal—awareness, acquisition, and nurturing—with...
How to build a task or kanban board, focused on column design and WIP limits. Covers the principle that columns represen...
A career path is the route of professional experience leading to the role you want, distinct from a career plan, which i...
Annual paid leave in Japan accrues automatically after six months of continuous service with at least eighty percent att...
Leave of absence (kyushoku) in Japan lets you stay employed while released from the duty to work, but it is not a statut...
A beginner-friendly guide to content creation: its meaning and main types, plus a 6-step process from planning, research...
A clear guide to placement advertising: its meaning, manual vs. automatic types, how to set it up in Google, Yahoo!, and...
The points of LP design that lead to results, narrowed to five—first view, visual flow, color scheme, CTA, and mobile-fi...
Twelve decisions to settle in a marketing leader's first 90 days, organised by period. Days 1–30 for understanding the c...
How to allocate a marketing budget and track it against actuals, built around a quarterly reallocation cycle. Covers spl...
