What an Owned-Media Writer Does | How to Land Projects
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Published:
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Category: Work Styles, Side Jobs
Authors: Shusaku Yosa
Have you wondered, "What's the difference between an owned-media writer and an ordinary web writer?" or "How do I land projects?" An owned-media writer continuously writes articles for media operated by companies, and a feature is that it's easy to aim for stable projects and higher rates. This article clearly explains the work of an owned-media writer and how to land projects. It also covers how to start with no experience and the skills required.
An owned-media writer is a writer who produces articles for media (owned media) that companies operate in-house. Owned media refers to the websites and blogs that companies run themselves for branding and customer acquisition, and the main role is writing the columns, how-to articles, and case studies published there.
Rather than one-off projects, they often handle articles continuously for the same media, which makes it a feature that work is easy to take on in a stable way.
An owned-media writer's work goes beyond simply writing articles. In line with the media's goals, they handle tasks like the following.
The central job of writing articles along the media's theme. The content is wide-ranging, including how-to articles and columns that answer readers' concerns, and articles introducing products and services.
Choosing keywords based on search intent and building the article's structure. SEO-conscious design is required, and it is often entrusted together with the writing.
To make articles accurate and reliable, they gather information and conduct interviews as needed. Writing based on primary sources raises the media's expertise.
They may also handle improving existing articles or editing articles written by other writers. It is an important role in maintaining the quality of the whole media, and it also leads to higher rates.
Owned-media writers differ from ordinary web writers in how they take on projects and the roles required of them.
From here, we explain concretely where and how to land owned-media writer projects. Start from the channel that suits your level.
While inexperienced, searching for owned-media article projects on crowdsourcing is an easy way to start. It becomes an entry point to first build a track record and reviews, then connect to ongoing projects.
Searching for terms like "owned media writer" or "contract work" turns up projects that assume continuity. Using an agent, you may also get support with condition negotiation and matching with media.
This is applying directly from the "writer wanted" page of an owned media you're interested in. There are no intermediary fees, so rates tend to be higher, and it's easy to build a long relationship with the media.
When you post your track record and strong fields on X (formerly Twitter) and elsewhere, media operators and editors may approach you. Making your portfolio public makes it easier to lead to requests.
From a client who has once gained trust in you, you may be introduced to another media or receive ongoing requests. Handling each project carefully is the shortcut to generating the next one.
Yes. If you first build a track record with crowdsourcing and the like, you can land ongoing projects even with no experience. Preparing sample articles and a portfolio makes you more likely to be hired.
While inexperienced, around 1 yen per character is common, but once you can handle structure and editing, you can aim for high-rate projects at 2 to 5 yen per character or more, or per-article rates. Increasing ongoing projects stabilizes your income.
The basics are meeting deadlines and quality and delivering articles in line with the media's goals. Responding carefully to revisions and adding suggestions raises trust, making it easier to lead to continuation and higher rates.
An owned-media writer continuously writes articles for a company's media, and may handle not only writing but also structure and editing. Projects can be landed in multiple ways—crowdsourcing, job listings, direct applications, social media, and referrals. Even with no experience, if you learn the basics, prepare sample articles and a portfolio, and build a track record, you can fully aim for it. First, take a step to apply to one project.
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