A category dedicated to hands-on advertising techniques and campaign design tips for major platforms including Google Ads, Meta Ads, LINE Ads, and Yahoo! Ads. We cover bidding strategies, targeting configuration, creative optimization, and other practical know-how that ad operations professionals can apply immediately.
Showing 1–18 of 47 posts
A guide to setting up a conversion tag, following the steps in the Google Ads dashboard. Covers the mechanism of the Goo...
A clear guide to placement advertising: its meaning, manual vs. automatic types, how to set it up in Google, Yahoo!, and...
How to set up Google Ads sitelinks (now sitelink assets). Covers submission rules such as character count and number, th...
What reward advertising is, its reward-based mechanism, merits and demerits, and major ad networks such as AdMob and Met...
A guide to using AdWords (now Google Ads). Covers the five steps from creating an account to delivering a campaign, plus...
A list of recommended GDN (Google Display Network) banner sizes by responsive and image-ad type, plus submission specs a...
A clear guide to what Meta Business Manager is, how to create one to centrally manage ad accounts and pixels, and key po...
A beginner-friendly guide to cost per acquisition (CPA): what it means, how to calculate it, its relationship with CPC a...
How Customer Match works across Google Ads and Meta Ads: the role of hashing, how to improve match rates, six practical ...
A clear explanation of callouts (callout assets, formerly ad extensions), how they differ from sitelinks, the keys to wr...
A carousel is a mechanism that displays multiple images or videos by switching them within one frame. Learn the types fo...
An MCC account is a parent account that centrally manages multiple Google Ads accounts. This article explains what an MC...
Explains the differences between GDN (Google Display Network) and LINE Yahoo Ads Display Ads (formerly YDA) from the per...
Learn the basics of the HTML http-equiv attribute, plus how to use meta refresh for redirects and auto-refresh, characte...
Google Optimize was discontinued on September 30, 2023. This article explains the reasons, the alternative tools Google ...
A beginner-friendly explanation of what web advertising is. Covers the meaning and features of internet and online adver...
