Ad Operations
A category dedicated to hands-on advertising techniques and campaign design tips for major platforms including Google Ads, Meta Ads, LINE Ads, and Yahoo! Ads. We cover bidding strategies, targeting configuration, creative optimization, and other practical know-how that ad operations professionals can apply immediately.
Showing 1–18 of 35 posts
What Is an MCC Account? How to Create One in Google Ads and the Benefits
An MCC account is a parent account that centrally manages multiple Google Ads accounts. This article explains what an MC...
GDN vs. LINE Yahoo Ads (Formerly YDA): Features, Surfaces, and How to Use Them
Explains the differences between GDN (Google Display Network) and LINE Yahoo Ads Display Ads (formerly YDA) from the per...
What Is http-equiv? How to Use meta refresh and Key Cautions
Learn the basics of the HTML http-equiv attribute, plus how to use meta refresh for redirects and auto-refresh, characte...
What Is Google Optimize? Alternatives and Migration After Its Shutdown
Google Optimize was discontinued on September 30, 2023. This article explains the reasons, the alternative tools Google ...
What Is Web Advertising? Types, Costs, and How to Start for Beginners
A beginner-friendly explanation of what web advertising is. Covers the meaning and features of internet and online adver...
What Is Advertising? A Beginner's Complete Guide from Basics to Applications
A thorough beginner-friendly guide to advertising: from the meaning and definition, to the types of ads and advertising ...
What Is an LP? Meaning, Mechanics, and Uses Explained Simply
A beginner-friendly explanation of what an LP (landing page) is: its meaning and reading, purpose and mechanics, the dif...
What Is Gross? A Complete Guide to Its Meaning, Differences from Related Terms, and Practical Uses
Gross refers to the "total or whole" amount before deducting fees, expenses, and the like. This guide explains its meani...
What Is PPC? Meaning, How It Works, and How to Use It, Explained Simply
PPC stands for “Pay Per Click,” a type of advertising in which a cost is incurred each time an ad is clicked. This artic...
How to Set Up Google Merchant Center (with Screenshots): From Initial Setup to Launch
A step-by-step guide to setting up Google Merchant Center, with screenshots. From account creation, website verification...
What is Criteo? A Plain-English Guide to Its Meaning, Mechanism, and Use Cases
A practical guide to Criteo, the global dynamic retargeting and commerce media platform. Covers what Criteo is, how the ...
Advertising vs. Marketing: The Role of Advertising in Your Overall Strategy
A 2026 guide to the difference between advertising and marketing, organized systematically. Covers the higher/lower conc...
YouTube Advertising Costs: A Pricing Guide by Billing Method and How to Set Your Budget
A 2026 guide to YouTube advertising costs. Covers the four billing methods (CPV JPY 3–20, CPM JPY 300–1,500, CPC JPY 3–2...
What Is Performance Advertising? Differences from Reservation-Type Ads, Major Platforms, and Operational Tips
A comprehensive 2026 guide to performance advertising (un'yougata koukoku): basic definition, auction-based bidding mech...
What Are Responsive Ads? Submission Specifications and How to Create Effective Creatives
A comprehensive 2026 guide to responsive ads: the basics (RSA vs. RDA), submission specifications for Google Ads and Yah...
How to Run Search Ads: Techniques to Maximize Campaign Performance
A 2026 practitioner's guide to running Google and Yahoo! search ads — from setup, KPIs, and keyword grouping to seven pr...
Types of Google Ads: Search, Display, and Video Campaigns Compared
A 2026 practitioner's guide to Google Ads campaign types. Covers all 8 main types (Search, Display, Video, Shopping, App...
What Is YDN (Yahoo! Display Ads)? Setup Guide and Operational Best Practices
A complete 2026 guide to YDN (Yahoo! Display Ad Network): fundamentals, the 6 key changes from the 2021 migration to YDA...