Ad Operations
A category dedicated to hands-on advertising techniques and campaign design tips for major platforms including Google Ads, Meta Ads, LINE Ads, and Yahoo! Ads. We cover bidding strategies, targeting configuration, creative optimization, and other practical know-how that ad operations professionals can apply immediately.
Showing 1–18 of 41 posts
GDN Banner Size List | Recommended Sizes and Checkpoints for Creating Them
A list of recommended GDN (Google Display Network) banner sizes by responsive and image-ad type, plus submission specs a...
What Is Business Manager (Meta)? How to Create One and Key Points for Ad Operations
A clear guide to what Meta Business Manager is, how to create one to centrally manage ad accounts and pixels, and key po...
What Is Cost Per Acquisition (CPA)? Formula, Industry Averages & Tips
A beginner-friendly guide to cost per acquisition (CPA): what it means, how to calculate it, its relationship with CPC a...
What Is Customer Match? How It Works on Google and Meta
How Customer Match works across Google Ads and Meta Ads: the role of hashing, how to improve match rates, six practical ...
What Are Callouts in Advertising? How to Write and Set Them Up
A clear explanation of callouts (callout assets, formerly ad extensions), how they differ from sitelinks, the keys to wr...
What Is a Carousel (Ads / UI)? Types and How to Use Them Effectively, Explained Simply
A carousel is a mechanism that displays multiple images or videos by switching them within one frame. Learn the types fo...
What Is an MCC Account? How to Create One in Google Ads and the Benefits
An MCC account is a parent account that centrally manages multiple Google Ads accounts. This article explains what an MC...
GDN vs. LINE Yahoo Ads (Formerly YDA): Features, Surfaces, and How to Use Them
Explains the differences between GDN (Google Display Network) and LINE Yahoo Ads Display Ads (formerly YDA) from the per...
What Is http-equiv? How to Use meta refresh and Key Cautions
Learn the basics of the HTML http-equiv attribute, plus how to use meta refresh for redirects and auto-refresh, characte...
What Is Google Optimize? Alternatives and Migration After Its Shutdown
Google Optimize was discontinued on September 30, 2023. This article explains the reasons, the alternative tools Google ...
What Is Web Advertising? Types, Costs, and How to Start for Beginners
A beginner-friendly explanation of what web advertising is. Covers the meaning and features of internet and online adver...
What Is Advertising? A Beginner's Complete Guide from Basics to Applications
A thorough beginner-friendly guide to advertising: from the meaning and definition, to the types of ads and advertising ...
What Is an LP? Meaning, Mechanics, and Uses Explained Simply
A beginner-friendly explanation of what an LP (landing page) is: its meaning and reading, purpose and mechanics, the dif...
What Is Gross? A Complete Guide to Its Meaning, Differences from Related Terms, and Practical Uses
Gross refers to the "total or whole" amount before deducting fees, expenses, and the like. This guide explains its meani...
What Is PPC? Meaning, How It Works, and How to Use It, Explained Simply
PPC stands for “Pay Per Click,” a type of advertising in which a cost is incurred each time an ad is clicked. This artic...
How to Set Up Google Merchant Center (with Screenshots): From Initial Setup to Launch
A step-by-step guide to setting up Google Merchant Center, with screenshots. From account creation, website verification...
What is Criteo? A Plain-English Guide to Its Meaning, Mechanism, and Use Cases
A practical guide to Criteo, the global dynamic retargeting and commerce media platform. Covers what Criteo is, how the ...
Advertising vs. Marketing: The Role of Advertising in Your Overall Strategy
A 2026 guide to the difference between advertising and marketing, organized systematically. Covers the higher/lower conc...