A category covering the full lifecycle of marketing campaigns—from planning and design through execution and post-campaign review. Topics include goal setting, scheduling, task delegation, creative production workflows, approval process optimization, and project management best practices for teams running multiple initiatives simultaneously.
Showing 37–46 of 46 posts
A step-by-step guide to building a Gantt chart in Excel or Google Sheets: the column layout you can reuse as-is, the con...
A five-step method for building a work breakdown structure, a column layout and sample hierarchy you can copy, and four ...
A 7-step guide to building a marketing calendar. Covers placing fixed events, setting quarterly themes, breaking plans d...
A complete guide to program management: how it differs from project management, portfolio management, PMO, and product m...
A marketing budget template with recommended sheet structure and items to include. Covers annual summary, monthly tracki...
Content marketing budget benchmarks by company size. Covers monthly cost ranges, cost category breakdowns, ROI-maximizin...
Learn how to allocate your marketing budget by channel. This guide covers ratio benchmarks for digital ads, SNS, content...
Four essential campaign management templates for marketers: Initiative Tracker, Campaign Brief, Schedule & Progress Trac...
A systematic guide to marketing campaign management structured around three phases: planning, execution, and review. Cov...
