A category that breaks down essential marketing terminology, acronyms, and frameworks in a clear, practical way. From metric-related terms like CPA, ROAS, LTV, and MQL to concepts such as funnels, customer journeys, and A/B testing—each entry is designed to be immediately useful for beginners and experienced marketers alike, with real-world usage examples and calculations.
Showing 1–18 of 143 posts
What vendor management means, why a hands-off approach fails, the four areas to manage, five things to settle before eng...
What an RFP is, how it differs from an RFI and a quote request, the 11 sections to include, and how to write one that le...
A practical guide to team management: what it actually means, the five areas every manager must cover — goals, work, peo...
A clear explanation of what co-creation means: a process where a company, its customers, and partners create new value t...
A clear explanation of what advocacy means. Covers its two senses ('customers recommending a brand' and 'advocacy market...
A clear explanation of what viral means: the mechanism by which information spreads chain-like through word of mouth and...
A clear explanation of what an NPS score is. Covers the promoter/passive/detractor classification and the "promoters − d...
What is the CCPA (California Consumer Privacy Act)? Covering who it applies to outside California, the six consumer righ...
What is a KPI? A simple, jargon-free explanation: how KPIs differ from KGIs, an everyday analogy, a three-step method be...
What is the 2025 Digital Cliff? A plain-English explanation of METI's DX Report warning: the 12 trillion yen annual loss...
A clear explanation of what PPC advertising is. Covers the click-based charging mechanism, types such as listing ads, th...
A clear explanation of what an MVP in business is. Covers why it is effective, ways of building such as the landing page...
A clear explanation of what an MVP (Minimum Viable Product) is. Covers the difference from a prototype, why it matters, ...
A clear explanation of how to become an ambassador. Covers the starting points such as open recruitment, social media po...
A clear explanation of what customer engagement is. Covers the difference from customer satisfaction and loyalty, why it...
A clear explanation of what customer acquisition cost (CPA and CAC) is. Covers the difference between CPA and CAC, the c...
