A category that breaks down essential marketing terminology, acronyms, and frameworks in a clear, practical way. From metric-related terms like CPA, ROAS, LTV, and MQL to concepts such as funnels, customer journeys, and A/B testing—each entry is designed to be immediately useful for beginners and experienced marketers alike, with real-world usage examples and calculations.
Showing 19–36 of 77 posts
CPM (Cost Per Mille) is the metric showing the cost incurred each time an ad is displayed 1,000 times (cost per impressi...
ABC analysis is a method that, based on the Pareto principle, classifies targets into A, B, and C ranks by a metric such...
Revenue is the proceeds a company earns by providing products and services, corresponding to net sales in accounting. Th...
Industry CVR benchmarks compiled from the latest research to help you judge whether your conversion rate is reasonable. ...
A beginner-friendly explanation of what CRM is. Covers the meaning of Customer Relationship Management, the three senses...
A systematic guide to what AISAS is, its structural differences from AIDMA, its relationships with derivative models lik...
What CV (conversion) is, how it differs from CVR, CPA, conversion point, and CTA, the types of CVs — purchase/contract, ...
A comprehensive guide to CPA advertising — from core concepts and calculation methods to setting target CPA, improvement...
For marketers wondering how much to spend on advertising, this guide systematically explains five approaches to back-cal...
A complete guide to search volume: how it differs from keyword difficulty, click count (CTR), trend/seasonality, and PV/...
A complete guide to opt-in: how it differs from opt-out, single/double opt-in, permission marketing, and Japan's Specifi...
Learn what outbound is, how it differs from inbound, push/pull, telemarketing, and direct marketing, the three benefits ...
Learn what 4C Analysis is, including the four elements — Customer Value, Cost, Convenience, Communication — how it diffe...
Learn what BDR (Business Development Representative) is, how it differs from SDR, field sales, inside sales, and ABM, th...
A complete guide for sales, inside sales, recruiting, and HR professionals covering what a business appointment is, how ...
A comprehensive guide for marketers and email operators covering what HTML email is, how it differs from text email, ric...
A complete guide to the canonical tag (rel="canonical"): what it is, typical scenarios where duplicate content arises (U...
