A category that breaks down essential marketing terminology, acronyms, and frameworks in a clear, practical way. From metric-related terms like CPA, ROAS, LTV, and MQL to concepts such as funnels, customer journeys, and A/B testing—each entry is designed to be immediately useful for beginners and experienced marketers alike, with real-world usage examples and calculations.
Showing 37–54 of 143 posts
A beginner-friendly guide to STP analysis (Segmentation, Targeting, Positioning): its meaning, how to carry out each ste...
The meaning of the law of the working ant (2-6-2) and the Pareto principle (80:20), their relationship, and the misunder...
Co-creation marketing is an approach where companies and customers collaborate to create value together. Learn the custo...
Segmentation is the work of "dividing the market"; targeting is "choosing from what's divided." This guide explains the ...
1to1 marketing is a method of delivering communication optimized to each individual customer. This guide explains its re...
What is the Pareto principle (the 80:20 rule)? This guide explains its meaning and how it applies to business and human ...
The Net Promoter Score (NPS) quantifies customer loyalty with one question. Learn the promoter/passive/detractor split, ...
One-to-one marketing tailors communication to each customer's data and needs. Learn how it differs from mass marketing a...
Co-creation is the idea of generating new value together with partners in different positions through dialogue. Learn it...
A practical guide to STP marketing (STP analysis): its meaning and purpose, how to carry out the three steps of segmenta...
A practical guide to referral marketing: what it means and how it works, why it's gaining attention, its pros and cons, ...
A practical guide to what retention rate means and how to calculate it, the difference from the often-confused "retentio...
A practical guide to D2C brands: what they are, the background to their rise, representative examples by industry such a...
A practical guide to KPI analysis: the basics, its relationship with KGI, how to design a dashboard, setting thresholds ...
A practical guide to ROAS (Return On Advertising Spend): what it means, how to calculate it, its relationship to ad spen...
A clear explanation of how to think about LTV (lifetime value) in marketing. Covers why it is emphasized, revenue/profit...
