A category addressing measurement challenges and technical solutions in the privacy era — including cookie regulations, ITP, Conversions API (CAPI), and server-side tagging. We cover data strategies for the post-third-party-cookie landscape, first-party data design principles, and the knowledge needed to future-proof your measurement infrastructure.
6 posts
Learn how tracking works and build a measurement plan. Separate tags, cookies, campaign parameters, event counts, verifi...
Compare custom schemes, Universal Links and Android App Links. Plan usable fallbacks, distinguish deferred linking, and ...
Remarketing and retargeting often overlap, but an audience label does not guarantee restricted delivery. Compare terms, ...
Plan retargeting audiences with clear inclusion, exclusion and duration rules. Learn how tags, consent, conversion check...
