Web Analytics
A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 1–18 of 89 posts
What Is the GA4 API? What You Can Do and BigQuery/Report Integration Examples
What the GA4 API (Data API) is, what you can do with it, and how it differs from BigQuery export. Covers examples of app...
How to Create an Access Analysis Report: Structure That Gets Read and How to Summarize Key Metrics
Learn how to create an access analysis report that gets read—the basic "acquisition to behavior to results" structure, h...
What Is GA4's "Average Engagement Time"? Meaning, How to View It, and Improvement Tips
A clear explanation of GA4's average engagement time: its definition, formula, how to view it in GA4, and tips for impro...
What Is a DMP? How It Works, Data-Use Scenarios, and the Difference From a CDP
A beginner-friendly guide to what a DMP (Data Management Platform) is, its mechanism, the public/private types, data-use...
What Is Cohort Analysis? How to Read It in GA4 and Use It to Improve Repeat Rate
A beginner-friendly guide to cohort analysis: what it is, how to read GA4's Cohort exploration report and its settings, ...
How to Install Google Analytics on WordPress: Plugins vs Manual Setup
Four ways to install GA4 on WordPress compared: Site Kit, dedicated plugins, direct theme editing, and GTM. Includes how...
How Far Does Free Google Analytics Go? Free vs Paid Explained
A breakdown of GA4's free tier limits based on official documentation: sampling, BigQuery export caps, 14-month data ret...
What Is Time on Page? Average Benchmarks and How to Improve It
A clear explanation of time on page and how it relates to GA4's average engagement time. Covers how to think about avera...
What Is a Tracking Code? Placement and How to Verify It in GA4
A clear explanation of what a tracking code is, where to place gtag.js and GTM snippets (inside the head element, as hig...
How to Set Up Click Event Tracking in GA4: A Step-by-Step Guide Using GTM
How to measure GA4 click events with GTM. Covers the step-by-step process from enabling built-in variables to creating t...
What Is Access Analysis Kenkyujo? Scoring, Service Content, and Use Cases Explained
An explanation of Access Analysis Kenkyujo, a free, high-functionality Japanese access analysis tool. Covers features li...
How to Exclude IP Addresses in GA4 | Steps to Remove Internal Access from Measurement
A guide to excluding IP addresses in GA4 to remove your company's access from measurement: the two-stage setup of defini...
What Is GA4's "(direct)/(none)"? Causes and Measures to Reduce It Explained
Explaining what GA4's "(direct) / (none)" is: the mechanism by which the referral cannot be identified, causes such as b...
GA4 Cross-Domain Setup Steps | How to Measure Across Multiple Sites
A step-by-step guide to GA4 cross-domain configuration following the admin screen: prerequisites, configuring domains an...
What Is a Referrer? Its Meaning in GA4, How to Check It, and the Difference from Direct
Learn what a referrer means in GA4 and how to check it. We explain the difference between source and medium, how it diff...
What Are GA4 Parameters? Types List and How to Set Up Custom Parameters
A clear explanation of what GA4 parameters are, from the basics. Covers the full list of types—automatically collected, ...
What Is "(not set)" in GA4? Causes and How to Fix It
Learn what "(not set)" means in GA4, why it appears, and how to fix it by dimension. Covers source/medium, landing page,...
How to Use Search Analytics (Search Console) | Reading the Metrics and Improvement Methods
Explains how to use Search Analytics (Search Console's Search Performance report). Covers how to read the four metrics—i...