Web Analytics
A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 1–18 of 71 posts
What Is a Dimension? The Difference from a Metric and How to Use It in GA4
A dimension is the angle / axis of analysis for classifying data. This article clearly explains its difference from a me...
What Is a URL Parameter? Types, How to Add Them, and Measurement Use in GA4
A URL parameter is a variable added to the end of a URL. This article explains, for beginners, the two types (active and...
How to Log In to Google Analytics | Causes and Fixes When You Can't Log In
Explains how to log in to Google Analytics (GA4) in two ways—directly from the official site and via Google Ads. Also co...
What Is a Referral? Meaning and How It Differs from Source and No Referrer
A referral is a channel indicating traffic that arrives via a link on another website. This article explains its meaning...
How to Install the GA4 Tag | Step-by-Step Guide for GTM and gtag.js
A beginner-friendly guide to installing the GA4 (Google Analytics 4) tag, with step-by-step instructions for both gtag.j...
How to Use Tag Assistant | Checking and Debugging Tags Explained
A guide to using Tag Assistant, Google's official tag verification tool. Covers installation, checking tags in the side ...
How to Check Traffic Sources in GA4 | Reading Source/Medium Explained
A guide to checking traffic sources (source/medium) in GA4. Covers the difference between channel, source, and medium, h...
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the diff...
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 a...
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creat...
What Is Dōsen (導線)? The Difference from Dōsen (動線) and How to Use Each
Dōsen (導線) is a route intentionally designed to guide users or customers toward a goal such as a purchase or inquiry. Th...
What Is Access Analysis? Meaning, Differences from Related Terms, and How to Use It
Access analysis measures and analyzes website visitor behavior to drive improvements. Learn its meaning, how it differs ...
What Is Site Improvement? A Beginner's Guide to the Approach, Steps, and Measures
Site improvement is the effort to analyze a website's issues and increase results. This beginner-friendly guide clearly ...
What Is a Description? An Easy-to-Understand Guide to Its Meaning, Reading, and Usage
In SEO, a description mainly refers to the meta description, the overview text of a page shown in search results. An eas...
A Beginner's Guide to Using a Tracking ID: From Basic Operations to Advanced Tips
A beginner-friendly guide to using a tracking ID. Covers the difference between tracking ID and measurement ID, how to c...
What Is UU? A Thorough Explanation of Its Meaning, Differences from Related Terms, and How to Use It
UU (Unique Users) is the number of users who visited a website within a given period, with duplicates removed. A beginne...
How to Use GAIQ: A Beginner's Guide from Basics to Advanced Applications
A beginner-friendly, comprehensive guide to GAIQ (Google Analytics Individual Qualification) — from the basics, to study...
How to Set Up Permalinks: A Visual Guide from Initial Setup to Launch
A complete guide covering everything from what permalinks are, the six structure types in WordPress, the recommended set...