Web Analytics
A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 1–18 of 93 posts
How to Use GA4 Explorations｜The Basics of Building Reports and Reading Them
A guide to using GA4 Explorations (data exploration), following its difference from standard reports, the main technique...
GA4 Permissions: Roles, Sharing and Access Troubleshooting
Compare GA4 roles, add or remove users, understand inherited access, and troubleshoot permission issues when sharing a p...
How to Read Google Analytics Reports | Key Metrics and What to Check
A screen-by-screen guide to reading GA4 standard reports: the snapshot, realtime, the life-cycle reports (acquisition, e...
What Is a GA4 Session? Differences from UA and How to Read the Counting Conditions
A technical breakdown of when a GA4 session starts and ends, how events are aggregated into one session via session_star...
What Is the GA4 API? What You Can Do and BigQuery/Report Integration Examples
What the GA4 API (Data API) is, what you can do with it, and how it differs from BigQuery export. Covers examples of app...
How to Create an Access Analysis Report: Structure That Gets Read and How to Summarize Key Metrics
Learn how to create an access analysis report that gets read—the basic "acquisition to behavior to results" structure, h...
What Is GA4's "Average Engagement Time"? Meaning, How to View It, and Improvement Tips
A clear explanation of GA4's average engagement time: its definition, formula, how to view it in GA4, and tips for impro...
What Is a DMP? How It Works, Data-Use Scenarios, and the Difference From a CDP
A beginner-friendly guide to what a DMP (Data Management Platform) is, its mechanism, the public/private types, data-use...
What Is Cohort Analysis? How to Read It in GA4 and Use It to Improve Repeat Rate
A beginner-friendly guide to cohort analysis: what it is, how to read GA4's Cohort exploration report and its settings, ...
How to Install Google Analytics on WordPress: Plugins vs Manual Setup
Four ways to install GA4 on WordPress compared: Site Kit, dedicated plugins, direct theme editing, and GTM. Includes how...
How Far Does Free Google Analytics Go? Free vs Paid Explained
A breakdown of GA4's free tier limits based on official documentation: sampling, BigQuery export caps, 14-month data ret...
What Is Time on Page? Average Benchmarks and How to Improve It
A clear explanation of time on page and how it relates to GA4's average engagement time. Covers how to think about avera...
What Is a Tracking Code? Placement and How to Verify It in GA4
A clear explanation of what a tracking code is, where to place gtag.js and GTM snippets (inside the head element, as hig...
GA4 Click Tracking with GTM: Buttons, Links and Debugging
Set up GA4 button and link tracking in GTM, test events with Tag Assistant and DebugView, and troubleshoot missing or du...
How to Use Accaii: Setup, Login and Tracking Troubleshooting
Learn how to set up Accaii, check tracking, troubleshoot login issues, and review free-plan inactivity rules and data re...
How to Exclude IP Addresses in GA4 | Steps to Remove Internal Access from Measurement
A guide to excluding IP addresses in GA4 to remove your company's access from measurement: the two-stage setup of defini...
What Is GA4's "(direct)/(none)"? Causes and Measures to Reduce It Explained
Explaining what GA4's "(direct) / (none)" is: the mechanism by which the referral cannot be identified, causes such as b...
GA4 Cross-Domain Setup Steps | How to Measure Across Multiple Sites
A step-by-step guide to GA4 cross-domain configuration following the admin screen: prerequisites, configuring domains an...