Web Analytics
A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 1–18 of 64 posts
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the diff...
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 a...
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creat...
What Is Dōsen (導線)? The Difference from Dōsen (動線) and How to Use Each
Dōsen (導線) is a route intentionally designed to guide users or customers toward a goal such as a purchase or inquiry. Th...
What Is Access Analysis? Meaning, Differences from Related Terms, and How to Use It
Access analysis measures and analyzes website visitor behavior to drive improvements. Learn its meaning, how it differs ...
What Is Site Improvement? A Beginner's Guide to the Approach, Steps, and Measures
Site improvement is the effort to analyze a website's issues and increase results. This beginner-friendly guide clearly ...
What Is a Description? An Easy-to-Understand Guide to Its Meaning, Reading, and Usage
In SEO, a description mainly refers to the meta description, the overview text of a page shown in search results. An eas...
A Beginner's Guide to Using a Tracking ID: From Basic Operations to Advanced Tips
A beginner-friendly guide to using a tracking ID. Covers the difference between tracking ID and measurement ID, how to c...
What Is UU? A Thorough Explanation of Its Meaning, Differences from Related Terms, and How to Use It
UU (Unique Users) is the number of users who visited a website within a given period, with duplicates removed. A beginne...
How to Use GAIQ: A Beginner's Guide from Basics to Advanced Applications
A beginner-friendly, comprehensive guide to GAIQ (Google Analytics Individual Qualification) — from the basics, to study...
How to Set Up Permalinks: A Visual Guide from Initial Setup to Launch
A complete guide covering everything from what permalinks are, the six structure types in WordPress, the recommended set...
What Is an SEO Title? A Complete Guide from Fundamentals to Practical Use
A complete guide to SEO titles: fundamentals, optimal character count, 7 practical writing techniques, a step-by-step wo...
15 Best Tools to Streamline Domain Authority Management | How to Choose and What to Compare
A complete guide to domain authority (domain power): what it is, how to measure it, and 15 recommended tools across paid...
What Are Meta Tags? Meaning, Mechanics, and Practical Use Explained
A clear introduction to meta tags. Learn their role in SEO, the main types (title, description, robots, OGP, canonical, ...
A Beginner's Guide to Using Shopify: From Basic Operations to Advanced Practice
A thorough beginner's guide to using Shopify: basic concepts and how it compares to other EC platforms, the initial setu...
What Is a Web Analytics Consultant? A Clear Guide to Its Meaning, System, and Applications
A comprehensive guide to the Web Analytics Consultant (Ueb Kaiseki-shi) certification: its meaning and positioning, the ...
What Is meta description? A Clear Explanation of Its Meaning, Pronunciation, and Use
A beginner-friendly explanation of meta description. Covers the basics of meaning and pronunciation, its role as the sni...
What Are Page Views (PVs)? Difference from Sessions and When to Use Each, Explained Clearly
A practical guide to page views (PVs): definition and counting basics, differences and use cases versus sessions, unique...