A category focused on CRM (Customer Relationship Management) and LTV (Lifetime Value) strategies for building long-term customer relationships and maximizing the value of existing customers. Topics include customer segmentation, retention tactics, churn analysis, loyalty program design, and practical approaches that go beyond acquisition to drive sustainable growth.
Showing 1–18 of 25 posts
A clear explanation of what an NPS score is. Covers the promoter/passive/detractor classification and the "promoters − d...
A clear explanation of what customer engagement is. Covers the difference from customer satisfaction and loyalty, why it...
A clear explanation of what customer acquisition cost (CPA and CAC) is. Covers the difference between CPA and CAC, the c...
A clear explanation of the steps for designing and reviewing an onboarding process. Covers the basic stages, the design ...
A clear explanation of the meaning of "loyalty" in business. Covers the difference between loyalty (faithfulness) and ro...
A clear explanation of what a loyal user is. Covers the difference from repeaters and high-value customers, how to find ...
A clear explanation of how to improve customer loyalty. Covers the two types of loyalty (psychological and behavioral), ...
A clear explanation of what customer experience value (CX value) is. Covers the difference from customer satisfaction, w...
A clear explanation of what onboarding is. Covers the two meanings in HR and customer success, why it matters, the desig...
Learn the meaning and types of brand loyalty and how it differs from customer loyalty. A beginner-friendly guide to cust...
An advocate (recommender) is a customer who voluntarily recommends your brand. Learn the stages of how recommenders emer...
A clear explanation of how to think about LTV (lifetime value) in marketing. Covers why it is emphasized, revenue/profit...
A clear explanation of what an NPS survey is. Covers the 5-step implementation flow from objective setting through tabul...
Maximize LTV (customer lifetime value) by breaking the formula into three variables (unit price × frequency × retention ...
A beginner-friendly guide to calculating NPS (Net Promoter Score). Learn the single survey question, how to sort respond...
Churn is when customers cancel or drift away from a service. Learn how it differs from cancellation and attrition, why i...
