A category focused on CRM (Customer Relationship Management) and LTV (Lifetime Value) strategies for building long-term customer relationships and maximizing the value of existing customers. Topics include customer segmentation, retention tactics, churn analysis, loyalty program design, and practical approaches that go beyond acquisition to drive sustainable growth.
Showing 19–27 of 27 posts
Learn how to analyze customers using RFM, LTV, and personas, with explicit scoring thresholds, a fictional cohort calcul...
What is CRM? Compare CRM, SFA, and marketing automation, estimate three-year costs, and use a migration checklist for co...
Build RFM analysis from a worked order dataset. Define the snapshot, returns, order counts and score thresholds, then se...
Distinguish loyal customers from high spenders using behavior, customer feedback and profitability. Includes a segmentat...
Choose LTV formulas for SaaS, e-commerce and B2B. Work through churn assumptions, cohort windows, renewal probabilities ...
Calculate revenue and gross-profit LTV with cohort data. Define customer IDs, observation windows, refunds, churn denomi...
Explore 10 fictional CRM campaign designs with segments, triggers, data, owners, stop rules and metrics. Prevent conflic...
Design CRM integration for campaigns with field mappings, sources of truth and sales handoff rules. Test duplicates, bla...
