CRM, LTV & Customer Management

A category focused on CRM (Customer Relationship Management) and LTV (Lifetime Value) strategies for building long-term customer relationships and maximizing the value of existing customers. Topics include customer segmentation, retention tactics, churn analysis, loyalty program design, and practical approaches that go beyond acquisition to drive sustainable growth.

Showing 19–25 of 25 posts

CRM, LTV & Customer Management05/18/2026

What is CRM? Meaning, Differences from MA, and How to Choose — A Beginner's Guide

A beginner-friendly explanation of what CRM is. Covers the meaning of Customer Relationship Management, the three senses...

Shusaku Yosa

CRM, LTV & Customer Management

What is CRM? Meaning, Differences from MA, and How to Choose — A Beginner's Guide

How to Conduct RFM Analysis | Segment Customers and Turn Insights into Action

What Is a Loyal Customer? Nurturing Strategies and Data-Driven Identification

LTV Formula Guide | How to Calculate by Business Model: Subscription, E-Commerce & B2B

How to Calculate LTV (Customer Lifetime Value) | 3 Formulas and Industry Benchmarks

10 High-Impact CRM Campaigns | Segment-Based Approach Examples

Getting Started with CRM × Marketing Integration | A Practical Guide to Leveraging Customer Data