A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 37–54 of 93 posts
Understand unique users with worked examples, distinguish GA4 Total and Active users from sessions and views, and avoid ...
Understand the historical GAIQ name, the current Google Analytics Certification, official GA4 courses, assessment checks...
Choose WordPress permalink structures, distinguish URLs from paths and slugs, decide when existing URLs should stay, and...
Write accurate SEO titles, compare three practical options, check title and heading consistency, and evaluate title-link...
Compare Ahrefs DR, Semrush Authority Score, and Search Console by purpose, scope, and limitations, with a worked example...
A clear introduction to meta tags. Learn their role in SEO, the main types (title, description, robots, OGP, canonical, ...
Set up Shopify products, payments and shipping, compare plan costs with a hypothetical break-even example, and use launc...
Learn what web analytics consultants do, the deliverables and skills to look for, and how Google Analytics certification...
Understand meta descriptions and Google-generated snippets, check CMS and HTML output, troubleshoot missing descriptions...
Use pageviews, sessions and users for different decisions. Diagnose GA4 changes, check SPA page_view events and duplicat...
Understand Google algorithms and investigate ranking changes. Separate demand, indexing, technical issues and content qu...
Use SEO Cheki to inspect public-page basics and interpret rank checks. Learn its limits and how to combine it with Searc...
Audit internal SEO through discovery, crawling, indexing, content understanding and usability. Includes control comparis...
Interpret PageSpeed Insights field data and lab scores. Review LCP, INP and CLS, understand missing data and origin fall...
Build marketing KPIs from revenue goals with consistent units and cohorts. Includes a lead-to-sale calculation, ARR reco...
Understand what robots.txt controls, how it differs from noindex and authentication, and how to test Allow and Disallow ...
Calculate owned media ROI using realized gross profit and consistent costs. Includes a 12-month example, attribution che...
