A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 37–54 of 93 posts
A beginner-friendly guide to using a tracking ID. Covers the difference between tracking ID and measurement ID, how to c...

UU (Unique Users) is the number of users who visited a website within a given period, with duplicates removed. A beginne...

A beginner-friendly, comprehensive guide to GAIQ (Google Analytics Individual Qualification) — from the basics, to study...

A complete guide covering everything from what permalinks are, the six structure types in WordPress, the recommended set...

A complete guide to SEO titles: fundamentals, optimal character count, 7 practical writing techniques, a step-by-step wo...

A complete guide to domain authority (domain power): what it is, how to measure it, and 15 recommended tools across paid...

A clear introduction to meta tags. Learn their role in SEO, the main types (title, description, robots, OGP, canonical, ...

A thorough beginner's guide to using Shopify: basic concepts and how it compares to other EC platforms, the initial setu...

A comprehensive guide to the Web Analytics Consultant (Ueb Kaiseki-shi) certification: its meaning and positioning, the ...

A beginner-friendly explanation of meta description. Covers the basics of meaning and pronunciation, its role as the sni...

A practical guide to page views (PVs): definition and counting basics, differences and use cases versus sessions, unique...

A comprehensive guide to the Google algorithm: definition, the three-step mechanism (crawl, index, rank), major ranking ...

A beginner-friendly guide to SEO Cheki (seocheki.net), the free Japanese SEO diagnostic tool. Covers what SEO Cheki is, ...

A practical guide to SEO on-page optimization (internal SEO): definition, how it differs from off-page and content strat...

A practical guide to PageSpeed Insights: the difference between lab data and field data, Core Web Vitals pass thresholds...

A practical guide to marketing KPI design, covering the relationship between KGI, KPI, and KSF; how to build a KPI tree ...

A complete guide for web managers, SEO specialists, and engineers searching "robot.txt" or "robots.txt": fundamental con...

A complete guide for executives, marketing leaders, and owned media managers searching "owned media ROI" or "owned media...