Web Analytics
A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 19–36 of 64 posts
What Is the Google Algorithm? A Clear Guide to Its Meaning, Mechanism, and Applications
A comprehensive guide to the Google algorithm: definition, the three-step mechanism (crawl, index, rank), major ranking ...
How to Use SEO Cheki for Beginners | From Basic Operations to Advanced Tactics
A beginner-friendly guide to SEO Cheki (seocheki.net), the free Japanese SEO diagnostic tool. Covers what SEO Cheki is, ...
What is SEO On-Page Optimization? An Easy-to-Understand Guide to Meaning, Mechanics, and Application
A practical guide to SEO on-page optimization (internal SEO): definition, how it differs from off-page and content strat...
What is PageSpeed Insights? Average Score Benchmarks and 7 Ways to Improve It
A practical guide to PageSpeed Insights: the difference between lab data and field data, Core Web Vitals pass thresholds...
Marketing KPI Design: KGI, KPI Trees, and SMART Indicator Selection
A practical guide to marketing KPI design, covering the relationship between KGI, KPI, and KSF; how to build a KPI tree ...
What Is robots.txt? A Guide to Syntax, Setup, and SEO Impact
A complete guide for web managers, SEO specialists, and engineers searching "robot.txt" or "robots.txt": fundamental con...
Owned Media ROI: How to Calculate It and Drive Cost Effectiveness
A complete guide for executives, marketing leaders, and owned media managers searching "owned media ROI" or "owned media...
Content Marketing vs. SEO: How to Build a Strategy That Leverages Both
A complete guide for executives and marketing leaders on "content marketing seo": the differences (goals, scope, time ho...
What Are the Benefits of SEO? Timeline, Measurement Methods, and How to Improve Results
A complete 2026 guide to SEO benefits and performance measurement: what SEO benefits actually are (quantitative and qual...
What Is Content SEO? A Complete Strategy Guide to Ranking Articles in 2026
A complete 2026 guide to content SEO: the core definition of content SEO (and how it differs from technical SEO and cont...
What Is a Tag Manager? Differences Between GTM and YTM & Why You Should Implement One
A beginner-friendly guide to tag managers. Learn the differences between GTM (Google Tag Manager) and YTM (Yahoo! Tag Ma...
What Is Google Tag? Differences from GTM & How to Install
A beginner-friendly guide to Google Tag and how it differs from GTM (Google Tag Manager). Covers tag ID identification, ...
How to Use Tag Manager | 5 Essential Tag Configuration Patterns
A practical guide to Tag Manager (GTM) with 5 essential tag configuration patterns: GA4 basic tracking, Google Ads conve...
GTM Tags, Triggers & Variables Explained: A Beginner's Guide to the Core Concepts
A beginner-friendly guide to GTM tags, triggers, and variables. Learn the role of each component, commonly used tag type...
What Is Google Tag Manager (GTM)? Benefits & Initial Setup Guide
A comprehensive guide to Google Tag Manager (GTM) covering its overview, benefits, and step-by-step initial setup includ...
What Is Website Traffic? Types, How to Check & Strategies to Increase It
A beginner-friendly guide to website traffic. Learn the different traffic channels including organic search, social, and...
How to Improve Conversion Rate (CVR) | 12 Actionable Strategies
Learn 12 actionable strategies to improve your conversion rate (CVR). From CVR calculation and industry benchmarks to fo...
What Are SERPs? Key Components and Their Impact on SEO
SERPs (Search Engine Result Pages) are the pages displayed when you enter a query into a search engine. Learn about key ...