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Showing 31–60 of 890 posts
10 SEO Checklists Compared: How to Choose and Use Them by Purpose
Organizing the items to check in SEO into 10 categories by purpose. From keyword design to measurement, learn how to cho...
What Is a Mirror Site? SEO Risks and the Conditions for Being Regarded as Duplicate Content
Learn what a mirror site is, its SEO risks, the conditions under which content is regarded as duplicate, and concrete co...
What Is the GA4 API? What You Can Do and BigQuery/Report Integration Examples
What the GA4 API (Data API) is, what you can do with it, and how it differs from BigQuery export. Covers examples of app...
How to Set Up Sitelinks (Ads) | Creating Them in Google Ads and Key Points
How to set up Google Ads sitelinks (now sitelink assets). Covers submission rules such as character count and number, th...
What Is a Search Query? The Difference from Keywords and How to Use It for SEO
What a search query is, explained by contrasting it with a keyword. Covers the four types of search queries (Know, Go, D...
What Is Reward Advertising? Mechanism, Merits, and Major Ad Networks
What reward advertising is, its reward-based mechanism, merits and demerits, and major ad networks such as AdMob and Met...
What Is a Person-Day? The Definition and How to Convert It to Person-Months and Effort
What a person-day means and how to convert it. Covers why one person-day is not always eight hours, the conversion table...
How to Research Search Terms | Reviewing User Demand and Selection Tips
Learn how to grasp user demand by gathering the search terms users actually use. Covers research methods such as suggest...
What Is E-E-A-T? Four Elements for a Site Google Evaluates Well
What E-E-A-T is, and the four elements Google emphasizes in quality evaluation: Experience, Expertise, Authoritativeness...
SEO for Landing Pages | Practical Points to Keep in Mind
Learn why landing pages are said to be weak at SEO and the practical points to fix it: site-integrated design, target ke...
What Is a PMO? Role, Responsibilities, and How It Differs from a PM
What a PMO does and how it differs from a PM, organised around who holds responsibility. Covers the supportive, controll...
What Is EVM (Earned Value Management)? How to Read the Six Metrics and Where to Use Them
The six earned value management metrics explained by meaning and how to read them. Covers PV, EV, and AC, the variances ...
Project Management Certifications | How PMP, P2M, and Japan's National Exam Differ, and How to Choose
How PMP, Japan's national Project Manager Examination, and P2M differ, organised by the nature of each scheme. Covers wh...
How to Create a Facebook Business Account｜From Initial Setup to Running Ads
A beginner's guide to creating a Facebook business account (business portfolio). From the difference with a Facebook Pag...
How to Create a Sitemap｜The Difference Between XML/HTML Sitemaps and Creation Steps
An explanation of how to create a sitemap. From the difference between XML sitemaps for search engines and HTML sitemaps...
10 Recommended LPO Tools Compared｜How to Choose by Objective and Pricing
A thorough comparison of how to choose an LPO tool and 10 recommended options. We organize each tool's strengths by obje...
What Is a Business Process Flow? How to Map It and End Key-Person Dependency
A five-step method for mapping a business process, plus the three things that create key-person dependency, how to inter...
The Difference Between 工程 and 行程 | Choosing the Right Kotei, with Examples
Two Japanese words are both read kotei and both mean something close to "process": 工程 and 行程. This guide explains the di...
How to Create an Access Analysis Report: Structure That Gets Read and How to Summarize Key Metrics
Learn how to create an access analysis report that gets read—the basic "acquisition to behavior to results" structure, h...
What Is Page Speed? How It Affects SEO and Conversions, and How to Approach Improvement
Learn how a site's page speed affects SEO rankings and conversions/revenue, explained through Core Web Vitals, plus the ...
What Is YMYL? Target Genres and the E-E-A-T Mindset Required for SEO
Learn the definition of YMYL (Your Money or Your Life) and its target genres, plus the E-E-A-T mindset especially requir...
What Is a PM (Project Manager)? The Job and the Five Skills It Demands
What a project manager actually does, broken down by phase from initiation to closure. Covers how the role differs from ...
How to Make a Project Schedule Readable | Showing Delays at a Glance with a Progress Line
How to make a project schedule readable, centred on the progress line. Covers the five steps for drawing it from the sta...
Flowchart Symbols | What Each One Means and How to Use Them Correctly
Flowchart symbols explained along JIS X 0121. Covers the meaning of the symbols used in practice — terminator, process, ...
10 Recommended Backlink Checkers: Free & Paid Backlink Research Steps
Introduces 10 recommended backlink checkers divided into free, paid, and specialized types. Covers the features of Ahref...
How to Set SEO-Friendly URLs: Recommended Structure and Patterns to Avoid
A guide to setting SEO-friendly URLs, divided into recommended structure and patterns to avoid. Covers seven points for ...
Tips for Creating SEO Articles: Structure and Research Steps for Aiming at the Top
A guide to creating SEO articles, focused on the research steps and structural design done before writing. Covers the fo...
How to Use AdWords (Google Ads): From Account Creation to Campaign Delivery
A guide to using AdWords (now Google Ads). Covers the five steps from creating an account to delivering a campaign, plus...
How to Do SEO: The Basic Measures and Steps Beginners Should Tackle First
A beginner-friendly explanation of how to do SEO. Covers the three basic measures to tackle first, the five practical st...
What Is GA4's "Average Engagement Time"? Meaning, How to View It, and Improvement Tips
A clear explanation of GA4's average engagement time: its definition, formula, how to view it in GA4, and tips for impro...