Blog
Showing 31–60 of 957 posts
Google Search Console Initial Setup｜From Registration to Ownership Verification
A guide to the initial setup of Google Search Console, following the steps from registration to ownership verification. ...
How to Set Up a Conversion Tag｜A Walkthrough of the Steps in Google Ads
A guide to setting up a conversion tag, following the steps in the Google Ads dashboard. Covers the mechanism of the Goo...
Tips for Smartphone LPO｜Improvement Points to Raise CVR with Mobile UI
A practical guide to smartphone LPO from the angle of mobile UI. Covers CTA placement mindful of the thumb zone, tap-fri...
What's the Difference Between MEO and SEO? Mechanisms, When to Use Each, and Applying Them to Store Traffic
A clear explanation of the difference between MEO and SEO from the angle of what each optimizes and how it works. A prac...
Returning to Work After Leave in Japan: The Process, Meetings and Phased Return
Returning to work after a leave of absence in Japan is not settled by your treating physician's certificate alone: the t...
How to Write a Leave of Absence Request in Japan: Template, Documents and Timing
A leave of absence request in Japan has no statutory format and works with four items: start date and expected duration,...
Paying Social Insurance During a Leave of Absence in Japan: No Exemption, and How Collection Works
Social insurance contributions in Japan keep accruing during a leave of absence even when your pay is zero, and unlike m...
Certificate of Resignation in Japan: How It Differs From the Separation Notice and How to Request One
A certificate of resignation in Japan must be issued by your employer on request, and is distinct from the separation no...
Introducing Trial Day Placements: A Guide for Employers on Design, Pay and Contracts
The first decision when introducing a trial day placement in Japan is whether participants perform actual work or simply...
When Must You Submit Your Resignation in Japan? Statutory Deadlines, Work Rules and Timing
Under Japanese civil law, employment with no fixed term ends two weeks after you give notice, regardless of whether you ...
Resident Tax When Changing Jobs in Japan: Switching Collection, Deductions and Apparent Double Payments
Japanese resident tax is charged on the previous year's income and deducted from June to May. Leaving between January an...
Do You Get Paid During a Leave of Absence in Japan? Wages, Bonuses and Absence Deductions Explained
Wages during a leave of absence in Japan are unpaid as a rule under the no work, no pay principle, but the definitive an...
Sick Leave Pay in Japan: Conditions, Amount and How to Claim the Injury and Sickness Allowance
Income during a leave of absence in Japan comes from the injury and sickness allowance paid by your health insurer, not ...
How to Use the strong Tag｜Its SEO-Relevant Difference from the b Tag and How to Use Each
A guide to using the strong tag correctly, from the angle of its difference from the visually similar b tag and how to c...
SEO for HTML｜Key Tags and Coding Points to Master
A practical guide to HTML SEO from the angle of document structure, semantic markup, and correct coding. For anyone who ...
Types of Content Marketing｜How to Choose the Right Approach for Your Goals
A complete overview of the main types of content marketing, organized by goal—awareness, acquisition, and nurturing—with...
What Is a Career Path? Meaning, How It Differs From a Career Plan, and How to Map Your Own
A career path is the route of professional experience leading to the role you want, distinct from a career plan, which i...
Annual Paid Leave in Japan: Accrual, Carry-Over, Pay and What Happens When You Resign
Annual paid leave in Japan accrues automatically after six months of continuous service with at least eighty percent att...
Leave of Absence in Japan: Length, Pay, Procedure and What It Means for Your Career
Leave of absence (kyushoku) in Japan lets you stay employed while released from the duty to work, but it is not a statut...
How to Approach Content Creation: Steps and Tips from Planning to Publication
A beginner-friendly guide to content creation: its meaning and main types, plus a 6-step process from planning, research...
Ad Placements: Setup, Reporting and Exclusions by Platform
Compare Google, LINE Yahoo and Meta ad placements. Learn how to review delivery, manage exclusions and evaluate results ...
Points of LP Design That Lead to Results | Why It Works, with Examples
The points of LP design that lead to results, narrowed to five—first view, visual flow, color scheme, CTA, and mobile-fi...
A CMO's First 90 Days | The Twelve Decisions to Settle in the Opening Quarter
Twelve decisions to settle in a marketing leader's first 90 days, organised by period. Days 1–30 for understanding the c...
Marketing Budget Allocation and Tracking | A Quarterly Reallocation Routine
How to allocate a marketing budget and track it against actuals, built around a quarterly reallocation cycle. Covers spl...
What Does a CMO Decide in the Age of AI? What Automates and What Doesn't
What a CMO decides in the age of AI, split into decisions that can be automated and decisions that cannot. Covers the di...
How to Approach SEO Article Production | From Keyword Selection to Post-Publication Research
A guide to the SEO article production process as a continuous cycle from keyword selection through publishing to post-pu...
GA4 Permissions: Roles, Sharing and Access Troubleshooting
Compare GA4 roles, add or remove users, understand inherited access, and troubleshoot permission issues when sharing a p...
How to Build a Web Marketing Strategy | Channel Design and Combination Steps
A guide to web marketing strategy through the role division and combination of channels (the channel mix)—SEO, web adver...
Before You Hire a Fractional CMO | What It Solves, and What It Does Not
What a fractional CMO does and does not solve, before you start looking. Covers the value of bringing in a way of decidi...
Should You Bring Marketing In-House? Judging by Area and Break-Even
Whether to bring marketing in-house, judged on break-even and by area. Covers the costs a unit-price comparison misses, ...