A category that breaks down essential marketing terminology, acronyms, and frameworks in a clear, practical way. From metric-related terms like CPA, ROAS, LTV, and MQL to concepts such as funnels, customer journeys, and A/B testing—each entry is designed to be immediately useful for beginners and experienced marketers alike, with real-world usage examples and calculations.
Showing 55–72 of 137 posts
Organizes the relationship between ROI and cost-effectiveness and explains how to calculate ROI with examples. Covers th...
From the basics of what a KPI is, this guide lists concrete examples by department (sales, marketing, customer support) ...
Learn the difference and relationship between LTV (lifetime value) and CAC (customer acquisition cost): how each is calc...
Learn what retention rate means and how to calculate it (Continuing customers / New customers x 100), the difference fro...
Learn how GA4 defines session count and how its measurement specification differs from Universal Analytics (UA). Covers ...
OMO is a marketing strategy that fuses online and offline and unifies the experience from the customer's perspective. We...
Learn how to create an NPS survey in three steps: question design, aggregation method, and connecting it to improvement....
Combine ABC analysis with behavioral economics to decode the psychological biases that drive buying behavior, including ...
A step-by-step guide to performing ABC analysis in Excel: sorting, composition ratio and cumulative composition ratio fu...
Learn the meaning and calculation of ARPPU (Average Revenue Per Paying User). We organize the difference from ARPU—which...
The Pareto principle (80/20 rule) is an empirical rule that about 80% of results come from about 20% of the elements. Le...
A beginner-friendly guide to calculating NPS (Net Promoter Score). Learn the single survey question, how to sort respond...
CTR and CVR explained. CTR measures “whether it got clicked (the entrance)” and CVR measures “whether it led to a result...
Unique users (UU) is the number of distinct, non-duplicated visitors to a site over a given period—a measure of reach. L...
Churn is when customers cancel or drift away from a service. Learn how it differs from cancellation and attrition, why i...
A KPI tree is the final goal (KGI) placed at the top with metrics broken down into a tree diagram. This article systemat...
