A category that breaks down essential marketing terminology, acronyms, and frameworks in a clear, practical way. From metric-related terms like CPA, ROAS, LTV, and MQL to concepts such as funnels, customer journeys, and A/B testing—each entry is designed to be immediately useful for beginners and experienced marketers alike, with real-world usage examples and calculations.
Showing 73–90 of 143 posts
CTR and CVR explained. CTR measures “whether it got clicked (the entrance)” and CVR measures “whether it led to a result...
Unique users (UU) is the number of distinct, non-duplicated visitors to a site over a given period—a measure of reach. L...
Churn is when customers cancel or drift away from a service. Learn how it differs from cancellation and attrition, why i...
A KPI tree is the final goal (KGI) placed at the top with metrics broken down into a tree diagram. This article systemat...
A session is a metric that counts as one the series of visits from when a user arrives at the site until they leave. Thi...
A systematic explanation of what KPIs are in business: their relationship with KGI and KSF, the roles KPIs play in an or...
Learn what ARPU (average revenue per user) means and how to calculate it. Clarifies the differences from the easily conf...
Learn what churn rate means and how to calculate it. Covers customer vs. revenue churn formulas, gross vs. net churn, Sa...
Learn what DAU (daily active users) means and how to calculate it. Covers the differences from MAU and WAU, how to read ...
PV count (page view count) is the most basic access metric, representing the cumulative number of times a web page was d...
Funnel analysis is a method that divides the process from awareness to purchase into stages and visualizes each stage's ...
INP (Interaction to Next Paint) is a Core Web Vitals metric that measures a page's responsiveness to user interactions. ...
CPM (Cost Per Mille) is the metric showing the cost incurred each time an ad is displayed 1,000 times (cost per impressi...
ABC analysis is a method that, based on the Pareto principle, classifies targets into A, B, and C ranks by a metric such...
Revenue is the proceeds a company earns by providing products and services, corresponding to net sales in accounting. Th...
Industry CVR benchmarks compiled from the latest research to help you judge whether your conversion rate is reasonable. ...
A beginner-friendly explanation of what CRM is. Covers the meaning of Customer Relationship Management, the three senses...
