Marketing Strategy

A category that systematically covers the knowledge and frameworks needed to plan and execute marketing strategies. From market analysis, competitive research, target audience definition, and positioning to advanced applications, we cover the full spectrum of strategic design. Whether you're a marketing executive shaping growth strategy or a hands-on practitioner executing campaigns, this category delivers the essential thinking models and practical know-how for driving business results.

Showing 1–18 of 73 posts

Marketing Strategy08/22/2026

A CMO's First 90 Days | The Twelve Decisions to Settle in the Opening Quarter

Twelve decisions to settle in a marketing leader's first 90 days, organised by period. Days 1–30 for understanding the c...

Shusaku Yosa

Marketing Strategy

A CMO's First 90 Days | The Twelve Decisions to Settle in the Opening Quarter

Marketing Budget Allocation and Tracking | A Quarterly Reallocation Routine

What Does a CMO Decide in the Age of AI? What Automates and What Doesn't

Before You Hire a Fractional CMO | What It Solves, and What It Does Not

Should You Bring Marketing In-House? Judging by Area and Break-Even

What Does a CMO Actually Do? A Practical Guide Built Around the Decisions

Requirements Definition Document Template | Structure and Samples for Web and System Projects

How to Write a Creative Brief: A Template for Getting Sharper Work from Agencies and Studios

How to Read Web Development and Ad Campaign Estimates: Man-Month Pitfalls and Validity Checks

What Is Vendor Management? Working with Agencies Without Leaving It All to Them

How to Approach a Website Redesign: The Process from Requirements to Launch, with Checklists

How to Write an RFP: Sections and a Template for Choosing the Right Agency or Vendor

How to Build a Marketing Organization: Org Charts and RACI That Leave No Doubt About Who Owns What

What Is a Content Calendar? How to Build One That Actually Survives

How to Build a Marketing Calendar: Turning Annual Plans into an Executable Schedule

What Is Co-creation? Its Meaning and Business Examples

What Is PPC Advertising? How It Works and How It Differs from Other Ads

What Is an MVP in Business? How to Build and Verify It