Media Strategy

A category exploring media mix, cross-media planning, and budget allocation strategies across multiple channels. We cover integrated online and offline campaign design, as well as strategic frameworks for maximizing results with limited budgets.

Showing 1–18 of 55 posts

Media Strategy08/21/2026

Digital Marketing Strategy: Connect Goals, Channels and Budget

Connect business goals to channel choices and budget. Use a role matrix, fictional cost calculation and review plan with...

Shusaku Yosa

Media Strategy

Digital Marketing Strategy: Connect Goals, Channels and Budget

Owned Media Goals and KPIs: Definitions, Calculations, and Review Decisions

What Is Web Marketing? Channels, Skills, and a Four-Week Starter Plan

SEO Certifications in Japan: Comparing SEO Kentei, Web Analytics and Google Credentials

WordPress SEO Checklist: Indexing Settings, Sitemaps and Publishing Checks

What Is Advertising? Goals, Types, and a Campaign Brief

Native Advertising: Formats, Disclosure, and Measurement

How to Write a B2B White Paper: Outline, Distribution, and Follow-Up

B2B Seminar and Webinar Planning: Timeline and Checklist

SDR vs. BDR: Roles, Metrics, and Marketing Handoffs

Marketing Funnel Models: AIDA, AISAS, and Measurement Examples

Email Open Rates: Measurement Limits and Practical Improvements

Opt-In vs. Opt-Out: Email Consent and Rules in Japan

Email Drip Campaigns: Sequence Examples, Triggers, and Exit Rules

How to Build an HTML Email | Design Examples and Free Templates

The OODA Loop: A Decision Log and Comparison with PDCA

STP Analysis: A Worked Example and Positioning Template

Porter’s Five Forces: Industry Analysis with a Worked Example