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Marketing DX

Marketing DX

A category focused on driving digital transformation in marketing. Topics include adopting and leveraging marketing automation (MA) tools, building data analytics infrastructure, automating workflows through ad-CRM-MA integration, and using technology to improve both the productivity and precision of marketing operations. Whether you're a practitioner evaluating tools or a manager leading a DX initiative, this category offers broadly applicable, practical insights.

Showing 73–88 of 88 posts

マーケティングDXとは？推進ステップと成功企業の事例5選

Marketing DX03/20/2026

Marketing Digital Transformation: A Practical 90-Day Implementation Plan

Plan a focused marketing transformation in 90 days: define the problem, improve the workflow, check data quality and dec...

マーケティングデータ分析の始め方｜必要なツールと分析フレームワーク

Marketing DX03/20/2026

Marketing Data Analysis: From a Business Question to a Tested Decision

Analyze marketing data from a business question to a tested decision. Use a fictional lead decline to separate traffic m...

CRMツール比較2026年版｜中小企業向けおすすめ8選と選定ポイント

Marketing DX03/18/2026

CRM Software Comparison for Small Businesses in Japan: Pricing and Selection Criteria

Compare CRM options for small businesses in Japan using official pricing, seat requirements, integrations and first-year...

デジタルマーケティングツール入門｜初心者が最初に導入すべき5つのツール

Marketing DX03/18/2026

Digital Marketing Tools for Beginners: Choose a Minimal Stack by Goal

Choose a minimal marketing tool stack by purpose. Compare prerequisites, ownership, total cost and validation, including...

インハウスマーケティング完全ガイド｜体制構築からツール選定まで

Marketing Strategy03/16/2026

In-House Marketing: Costs, Roles and Transition Plan

Compare in-house, agency and hybrid marketing using total costs, skills and ownership. Plan a staged transition with cle...

カスタマージャーニー設計の実践ガイド｜設計手順からツール活用法まで

Marketing Strategy03/16/2026

Customer Journey Design: From Workshop to Action

Run a focused journey workshop and convert customer obstacles into projects, budgets, owners and measurable reviews usin...

コンテンツマーケティングツール比較10選｜企画・制作・分析を効率化する方法

Content Marketing03/16/2026

10 Content Marketing Tools Compared by Workflow

Compare ten content marketing tools for research, production, publishing and measurement, with cost and workflow checks ...

マーケティング内製化ロードマップ｜代理店依存から脱却する5つのステップ

Marketing Strategy03/16/2026

Marketing Insourcing: In-House, Agency and Hybrid Models Compared

Compare in-house, agency and hybrid marketing with full costs, responsibilities and handover requirements. Use a 90-day ...

マーケティングプロジェクト管理の方法・ツール｜5ステップと定着のコツを解説

Marketing DX03/12/2026

Marketing Project Management: A Practical Campaign Plan

Plan marketing work with clear outcomes, owners, deadlines, costs and approvals. Use a webinar example, change log and r...

マーケティングダッシュボードの作り方｜KPI設計からツール選定・運用まで解説

Marketing DX03/12/2026

Marketing Dashboard Design: Metrics, Layout and Workflow

Design a marketing dashboard around decisions. Define metrics, choose useful views, check data quality and connect revie...

データドリブンマーケティングとは？実践ステップと活用シーンを解説

Marketing DX03/10/2026

Data-Driven Marketing: From Evidence to Decisions

Use a practical process for data quality, hypotheses and marketing decisions. Distinguish missing values, attribution, c...

マーケティングツール｜選び方と導入のポイントも解説

Marketing DX03/10/2026

20 Marketing Tools Compared by Purpose and Workflow

Compare 20 marketing tools by purpose, cost drivers and operating requirements. Build a useful stack around the work you...

MAツール比較15選【2026年】選び方ガイド

Marketing DX03/04/2026

15 Marketing Automation Tools: Use Cases and Costs

Compare 15 marketing automation tools by workflow, pricing conditions, contact limits and implementation needs, with a p...

広告管理ツール比較10選【2026年版】

Advertising Operations03/04/2026

10 Ad Management Tools: A Japan-Focused Comparison

Compare ten Japan-focused ad management tools by automation, reporting, measurement, costs and practical pilot requireme...

カスタマージャーニーとは？マップの作り方から活用事例まで徹底解説

Marketing Strategy02/26/2026

Customer Journey Mapping: Basics and a B2B Example

Understand customer journeys, personas and funnels. Build a useful map with a B2B example and separate observed evidence...

マーケティングオートメーション（MA）とは？機能・メリット・導入ステップをわかりやすく解説

Marketing DX02/26/2026

Marketing Automation: What It Does and How to Start

Learn how marketing automation differs from CRM and sales tools, then design a practical workflow with eligibility rules...

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