A category focused on web analytics setup and best practices, centered on GA4 (Google Analytics 4). We systematically cover event design, conversion configuration, report creation, and user behavior analysis — everything you need to drive website improvement through data.
Showing 73–90 of 93 posts
Find referral traffic in GA4 and distinguish payment referrals, self-referrals and suspicious traffic. Learn what unwant...
Build a focused GA4 report in Data Studio, formerly Looker Studio. Define metrics, aggregate rates correctly, and review...
Choose GA4 reports, explorations, audiences, predictions and BigQuery by business question. Understand eligibility, rete...
Connect GA4 through Google Tag Manager with an existing-tag inventory, Initialization trigger, Tag Assistant and DebugVi...
Add bounce rate and engagement rate to GA4 reports, troubleshoot missing metrics and permissions, and analyze entry page...
Compare automatic, enhanced, recommended and custom GA4 events. Build an event specification, distinguish collection fro...
Define a real business outcome, collect and mark the right event, test failures and duplicate submissions, and connect e...
Set up GA4 with the Google tag, prevent duplicate tracking, validate events, and distinguish essential configuration fro...
Use GA4 to answer three practical questions about acquisition, content and outcomes, while keeping session scope, event ...
Learn how Google Analytics 4 uses events, what its reports can tell you, and where measurement falls short. Follow a pra...
Understand pageviews, sessions and users with one worked example. Learn where to find views in GA4 and how to identify d...
Find landing-page friction from arrival to successful completion, prioritize fixes, and test changes with a practical ch...
Learn what KGI means, how it differs from KPI, and how to build a consistent revenue-to-leads model with owners, definit...
Connect customer research, segmentation, positioning, tactics and KPIs using one fictional B2B example. Includes a strat...
Make data-driven decisions with clear questions, reliable definitions, explicit hypotheses, and follow-up tests. Include...
Build a customer journey map from evidence and explicit assumptions. Includes a worked B2B example, a blank template, an...
Build a content program around customer questions, useful formats, a realistic production plan, quality checks, and busi...
