FICILCOM Inc. LogoFICILCOM Inc.
  1. Home
  3. Blog

Blog

Showing 61–90 of 197 posts

Subscribe via RSS
予算編成とは？企業の予算サイクルと各部門の役割をわかりやすく解説
Marketing Budget & KPI03/26/2026

What Is Budget Formulation? A Clear Guide to the Corporate Budget Cycle and Each Department's Role

A comprehensive guide to corporate budget formulation. Learn the full budget cycle, top-down vs. bottom-up approaches, e...

Shusaku Yosa

マーケティング予算の立て方入門｜売上目標から逆算する3つの手法
Marketing Budget & KPI03/26/2026

A Beginner's Guide to Marketing Budget Planning | 3 Methods to Reverse-Engineer from Revenue Targets

Previous3 / 7Next
  • 1
  • 2
  • 3
  • 4
  • 5

Learn how to build a marketing budget from scratch. This guide covers three practical methods—funnel reverse-engineering...

Shusaku Yosa

カスタマージャーニーマップの作り方｜初心者でも迷わない
Media Strategy03/25/2026

How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow

A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, ...

Shusaku Yosa

コンテンツマーケティングとは？成果を出す戦略の立て方と効果測定の仕組み
Media Strategy03/25/2026

What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness

A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance m...

Shusaku Yosa

ABテストの正しいやり方｜設計・実行・分析の全手順と失敗しないコツ
Web Analytics03/25/2026

The Right Way to A/B Test | Complete Guide to Design, Execution, Analysis and Avoiding Common Pitfalls

A comprehensive guide covering A/B test design, execution, and analysis. Learn how to form hypotheses, calculate sample ...

Shusaku Yosa

マーケティング予算管理表テンプレート｜月次・四半期・年間対応
Marketing Budget & KPI03/25/2026

Marketing Budget Tracking Template | Monthly, Quarterly & Annual

Free Excel template for marketing budget management. Three-sheet design covers monthly budget vs. actuals, quarterly exe...

Shusaku Yosa

予算策定プロセスの全体像｜年間計画からローリング予算までの進め方
Marketing Budget & KPI03/25/2026

The Complete Budget Planning Process | From Annual Plans to Rolling Budgets

A comprehensive guide to the budget planning process. Covers the 6-phase workflow, top-down vs. bottom-up approaches, 3 ...

Shusaku Yosa

通る予算書の書き方｜上司を納得させる構成・数字の見せ方を解説
Marketing Budget & KPI03/25/2026

How to Write a Budget Proposal That Gets Approved | Structure & Data Presentation Tips

Learn how to write a budget proposal that wins approval from management. Covers the ideal 7-part structure, 7 techniques...

Shusaku Yosa

デジタルマーケティングとは？全体像と施策の優先順位をプロが解説
Media Strategy03/24/2026

What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]

A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimiz...

Shusaku Yosa

SNSマーケティング完全ガイド｜戦略設計から効果測定まで一気通貫で解説
Social Media Analytics03/24/2026

The Complete Guide to Social Media Marketing | From Strategy to Measurement

A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measu...

Shusaku Yosa

カスタマージャーニーとは？データで可視化する作り方と実践テンプレート
Web Analytics03/24/2026

What Is a Customer Journey? How to Build and Visualize One with Data [Practical Template]

A comprehensive guide to customer journeys—from core concepts and data-driven journey mapping to real visualization exam...

Shusaku Yosa

予実とは？予算と実績の管理が企業成長に不可欠な理由をわかりやすく解説
Marketing Budget & KPI03/24/2026

Budget vs. Actual Explained | Why Tracking Budget and Performance Is Critical for Business Growth

A plain-language guide to budget vs. actual analysis. Covers the four types of corporate budgets (revenue, COGS, OpEx, p...

Shusaku Yosa

はじめての予実管理｜担当者が押さえるべき5つのステップと失敗パターン
Marketing Budget & KPI03/24/2026

Budget Tracking for Beginners | 5 Essential Steps and Common Pitfalls

A beginner-friendly guide to budget vs. actual management. Learn the basics of comparing planned and actual figures, the...

Shusaku Yosa

予実管理とは？基本の仕組みからExcel脱却までを徹底解説
Marketing Budget & KPI03/24/2026

What Is Budget vs. Actual Management? A Complete Guide from Basics to Moving Beyond Excel [2026 Edition]

A comprehensive guide to budget vs. actual management — from the fundamentals to the limitations of Excel-based tracking...

Shusaku Yosa

マーケティング予算案の作り方｜承認される予算書テンプレート付き
Marketing Budget & KPI03/23/2026

How to Create a Marketing Budget Proposal | With an Approval-Ready Template

Learn how to build a marketing budget proposal in 5 steps. Covers the structure executives approve, cost category breakd...

Shusaku Yosa

マーケティングファネルとは？設計方法と各段階で使うべき施策・ツール
Marketing Strategy03/22/2026

What Is a Marketing Funnel? Design Methods and the Right Tactics & Tools for Each Stage

A comprehensive guide to marketing funnels: three funnel types, stage-by-stage tactics and tools (TOFU/MOFU/BOFU), a 5-s...

Shusaku Yosa

広告効果測定の完全ガイド｜指標の選び方からツール活用まで
Advertising Operations03/22/2026

The Complete Guide to Ad Performance Measurement | From Metric Selection to Tool Utilization

A comprehensive guide covering key ad metrics (CPA, ROAS, ROI, LTV), objective-based metric selection, attribution analy...

Shusaku Yosa

マーケティング施策一覧｜オンライン・オフライン別に効果的な手法を解説
Marketing Strategy03/22/2026

Complete List of Marketing Tactics | Effective Online & Offline Strategies Explained

A comprehensive guide to marketing tactics organized by online and offline channels. Covers category frameworks, priorit...

Shusaku Yosa

エンジニアへの転職完全ガイド｜必要スキル・年収・未経験からの道筋
Job Change by Occupation03/20/2026

Complete Guide to Becoming an Engineer | Required Skills, Salary & Career Change Roadmap

A comprehensive guide to engineering career changes. Covers the 10x seller's market, salary by specialization, a step-by...

Shusaku Yosa

農業への転職ガイド｜始め方・収入のリアル・使える支援制度まとめ
Job Change by Occupation03/20/2026

Farming Career Change Guide | How to Start, Realistic Income & Available Support Programs

A complete guide to transitioning into agriculture. Covers how to get started as a beginner, employment vs. independence...

Shusaku Yosa

事務職への転職ガイド｜未経験OKの求人の探し方と選考対策
Job Change by Occupation03/20/2026

Office Job Career Change Guide | How to Find Entry-Level Positions & Interview Tips

A complete guide to successfully switching to an office job. Covers how to find beginner-friendly openings, types of off...

Shusaku Yosa

マーケティング初心者が最初にやるべきこと｜基礎知識から実践ステップまで
Marketing DX03/20/2026

What Marketing Beginners Should Do First | From Fundamentals to Practical Steps

A comprehensive guide for marketing beginners covering foundational knowledge, essential frameworks, a 6-month learning ...

Shusaku Yosa

マーケティングDXとは？推進ステップと成功企業の事例5選
Marketing DX03/20/2026

What Is Marketing DX? Implementation Steps and 5 Success Stories

A comprehensive guide to marketing DX covering its definition, 5 implementation steps, tool adoption priorities, and 5 r...

Shusaku Yosa

マーケティングデータ分析の始め方｜必要なツールと分析フレームワーク
Marketing DX03/20/2026

Getting Started with Marketing Data Analysis | Essential Tools and Analytical Frameworks

A comprehensive guide to marketing data analysis covering basic procedures, essential tools, and common pitfalls. Learn ...

Shusaku Yosa

転職用履歴書の書き方｜フォーマット・学歴職歴の正しい記入例
Job Search Preparation & Interview Tips03/20/2026

How to Write a Career-Change Resume | Format & Correct Entry Examples for Education and Employment

A complete guide to writing a career-change resume (rirekisho). Covers JIS standard, career-change, and free-form format...

Shusaku Yosa

職務経歴書の書き方完全マニュアル｜テンプレート付き・職種別の記入例
Job Search Preparation & Interview Tips03/20/2026

Complete Guide to Writing a Work History Document | Templates & Job-Specific Examples

Master the art of writing a compelling work history document (shokumu keirekisho). Covers chronological, reverse chronol...

Shusaku Yosa

転職の自己PR作成法｜強みの見つけ方と職種別の例文テンプレート
Job Search Preparation & Interview Tips03/20/2026

How to Write a Self-PR for Career Change | Finding Your Strengths & Job-Specific Templates

A complete guide to crafting a compelling self-PR for your job search. Learn 3 frameworks for identifying your strengths...

Shusaku Yosa

広告の費用対効果を最大化するには？ROAS/CPA改善の実践テクニック
Ad Measurement03/19/2026

How to Maximize Advertising Cost-Effectiveness | Practical ROAS/CPA Improvement Techniques

A comprehensive guide to advertising cost-effectiveness covering ROAS and CPA definitions, calculation methods, industry...

Shusaku Yosa

Web広告の効果測定完全マニュアル｜KPI設計からレポート自動化まで
Ad Measurement03/19/2026

The Complete Web Ad Measurement Manual | From KPI Design to Report Automation

A comprehensive guide to web ad measurement covering KPI design, platform-specific methods for Google Ads, Meta Ads, Yah...

Shusaku Yosa

SNS分析の完全ガイド｜複数SNSのデータを一元管理して成果を最大化する方法
Social Media Analytics03/19/2026

The Complete Guide to Social Media Analytics | How to Centralize Multi-Platform Data and Maximize Results

A comprehensive guide to social media analytics covering platform-specific KPIs for Instagram, X, Facebook, TikTok, and ...

Shusaku Yosa

    • Contact

    Company

    • Company
    • Company overview
    • Mission · Vision · Values
    • Guidelines

    Services

    • Services

    Blog

    • Blog
    • Categories
    • Authors

    Careers

    • Careers
    • Culture & Work Style
    • Benefits & Systems
    • Hiring Process
    • FAQ
    • Open Positions

    Policies

    • Privacy Policy
    • Anti-Social Policy
    • Information Security Policy

    Contact

    • Contact

    Social

    • X
    • LinkedIn
    • Facebook
    • Pinterest
    © 2026 Ficilcom Inc.