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Showing 361–390 of 957 posts
How to Develop an Android App on Your Own: Choosing the Language and Tools
A guide for individual developers who want to build an Android app for personal use, covering how to choose languages an...
What Is "CPC" in Advertising? Differences from CPM/CPA and How to Use Each
An explanation of what CPC (cost per click) in advertising is, from the basics. We organize the differences from the eas...
Why People Say "SEO Is Meaningless": Causes of Failure and the Right Approach
We organize the reasons people say "SEO is meaningless" and explain why results fail to appear and the right way to proc...
How to Improve Your Search Rankings: Basic SEO Tactics and Practical Tips
A clear, beginner-friendly guide to improving your search rankings. Covers keyword selection, content SEO, internal and ...
What Is the Google Crawler? How It Works and How to Get Crawled
A clear, beginner-friendly guide to how the Google crawler works. Covers the flow from crawling to indexing and ranking,...
The Difference and Relationship Between LTV and CAC | How to Read Unit Economics
Learn the difference and relationship between LTV (lifetime value) and CAC (customer acquisition cost): how each is calc...
What Is Retention Rate? Formula, the Difference from Churn, and Improvement Measures
Learn what retention rate means and how to calculate it (Continuing customers / New customers x 100), the difference fro...
What Is a GA4 Session Count? Explaining the Measurement Differences from UA
Learn how GA4 defines session count and how its measurement specification differs from Universal Analytics (UA). Covers ...
SEO Writing Jobs in Japan: Reading Requirements and Building a Sample
Read SEO writing requirements in Japan by task and contract type. Build a practice sample with reader questions, an outl...
Finding Freelance Writing Projects in Japan: Listing Checks and an Application Example
Find freelance writing projects in Japan through five channels, then verify the client and terms. Includes an applicatio...
Writing Side Jobs in Japan: Choosing Between Articles, Copy and Interviews
Compare writing side jobs in Japan by audience, deliverable and work beyond drafting. Fictional article, product-copy an...
GDN vs. LINE Yahoo Ads (Formerly YDA): Features, Surfaces, and How to Use Them
Explains the differences between GDN (Google Display Network) and LINE Yahoo Ads Display Ads (formerly YDA) from the per...
HTML http-equiv: Meta Refresh Examples vs. 301 Redirects
Learn how http-equiv and meta refresh work, compare instant and delayed redirects with 301 and 302, and troubleshoot com...
What Is Google Optimize? Alternatives and Migration After Its Shutdown
Google Optimize was discontinued on September 30, 2023. This article explains the reasons, the alternative tools Google ...
What Is OMO? Its Meaning, Differences from O2O, and Examples in Retail and Services
OMO is a marketing strategy that fuses online and offline and unifies the experience from the customer's perspective. We...
How to Calculate CPM: Formula and Examples | Points for Using It in Ad Design
A clear explanation of how to calculate CPM with formulas and concrete examples. From differences with CPC and CPA, to r...
What Are the Differences Between iOS and Android? Comparing OS, Apps, and Security
A thorough comparison of iOS and Android from three angles—OS, apps, and security. We explain differences in design phil...
Starting a Web Writing Side Job in Japan: Your First Project and a ¥50,000 Revenue Scenario
Prepare your first freelance web article in Japan, from an original sample to contract and delivery. A fictional ¥50,000...
Home-Based Freelance Roles in Japan: Tasks, Skills and Time Requirements
Compare 15 home-based freelance tasks in Japan by deliverable, prerequisite skills and time commitments. Learn how to re...
Home-Based Freelancing in Japan: Work Arrangements and What to Prepare
Understand home-based freelancing in Japan through work location, employment or client contracts, and main or side work....
What Is the Optimal LP Size? Width and Image Size Guidelines for PC and Smartphone
LP size refers to design values such as the width of a landing page and the size of images. We clearly explain the width...
What Is Off-Page SEO? A Practical Guide Centered on Earning Backlinks
Off-page SEO refers to measures that earn external evaluation and trust, such as backlinks and mentions on other sites. ...
How to Choose SEO Keywords | Grasping Search Intent and Using Them Effectively
Learn how to choose SEO keywords from the perspectives of procedure, grasping search intent, and effective use. We clear...
How to See PV (Views) in GA4: Changes from UA and Points to Watch
How to see PV (pageviews) in GA4. UA's "pageviews" became "Views" (the number of page_view events) in GA4. This guide co...
How to Maximize LTV: Design Points for Churn Prevention and Upselling
Maximize LTV (customer lifetime value) by breaking the formula into three variables (unit price × frequency × retention ...
What's a Good ROAS Benchmark? Levels by Industry and Improvement Points
The ROAS (return on advertising spend) benchmark isn't uniform—it's based on the break-even ROAS (1 ÷ gross margin × 100...
Balancing Remote Employment and Side Work in Japan: Time, Devices and Contract Checks
Plan side work alongside remote employment in Japan. Separate time, devices and information, check contract combinations...
Starting Home-Based Side Work in Japan: Preparation, First Contract and Review
Start home-based side work in Japan with a concrete sequence: assess constraints, create fictional samples, agree on a f...
Remote Part-Time Employment in Japan: Finding Jobs and Checking Terms
Find remote part-time employment in Japan. Check shifts, training, equipment and wages, with fictional listings, a payro...
How to Create an NPS Survey: Question Design, Aggregation, and Connecting It to Improvement
Learn how to create an NPS survey in three steps: question design, aggregation method, and connecting it to improvement....