Blog
Showing 391–420 of 954 posts
What Is BtoC? The Difference from BtoB and the Characteristics of Its Marketing Strategy
BtoC is a business model in which a company provides products and services to individual consumers. This article organiz...
What Are Backlinks? Their SEO Impact and How to Earn High-Quality Links
Backlinks are links pointing to your site from other websites, and they remain an important ranking signal in SEO. This ...
How to Choose an SEO Seminar: Characteristics and Checkpoints by Free, Paid, and Online
We organize SEO seminars along the axes of free, paid, online, and in-person, and explain the types and characteristics,...
What Is Exit Rate? Difference from Bounce Rate and Tips to Improve It
Exit rate is the metric showing how often a page was the last one a user viewed before leaving your site. Learn the diff...
What Is Anchor Text? How to Write It to Boost SEO, and Points to Note
Anchor text is the display text set on a link, and it matters for both SEO and usability. We clearly explain its role, t...
What Is the Difference Between SEM and SEO? A Clear Guide to Their Roles and Proper Use
SEM (search engine marketing) is an umbrella concept that includes SEO and listing ads. We compare SEM and SEO by cost, ...
15 Recommended Web Analytics Tools | How to Choose and Key Comparison Points
We organize web analytics tools into two axes—access analytics and scraping—and compare 15 recommended tools. From GA4 a...
What Is the h1 Tag? Proper Usage and Writing Tips for SEO
The h1 tag is the element indicating an HTML main heading, important for both SEO and usability. Learn the difference fr...
Choosing Home-Based Side Activities in Japan by Time and Work Arrangement
Choose home-based side activities in Japan by interruption, response times, equipment and costs. Distinguish employment,...
Finding Fully Remote Work in Japan: Contracts, Location Rules and Requirements
Find fully remote work in Japan by checking employment or freelance contracts, location limits, training, meetings, equi...
Marketing Administrative Work in Japan: Deliverables, Permissions and Remote Assignments
Explore marketing administrative work in Japan through deliverables, data quality and permissions. Includes fictional ad...
What Is ARPPU? The Difference from ARPU and How to Use It in Paying-User Analysis
Learn the meaning and calculation of ARPPU (Average Revenue Per Paying User). We organize the difference from ARPU—which...
What Is the Pareto Principle? The 80/20 Rule, Business Uses, and Examples
The Pareto principle (80/20 rule) is an empirical rule that about 80% of results come from about 20% of the elements. Le...
What Is NPS? A Simple Guide to Calculation, Promoter/Detractor Categories, and Benchmarks
A beginner-friendly guide to calculating NPS (Net Promoter Score). Learn the single survey question, how to sort respond...
What's the Difference Between CTR and CVR? Roles, Formulas, and Improvement Priorities
CTR and CVR explained. CTR measures “whether it got clicked (the entrance)” and CVR measures “whether it led to a result...
What Are Unique Users (UU)? The Difference from PV and Sessions Explained
Unique users (UU) is the number of distinct, non-duplicated visitors to a site over a given period—a measure of reach. L...
What Is Churn? The Meaning of Cancellation & Attrition in SaaS/Subscriptions
Churn is when customers cancel or drift away from a service. Learn how it differs from cancellation and attrition, why i...
What Is a KPI Tree? How to Build One, Templates, and Tips for Operation
A KPI tree is the final goal (KGI) placed at the top with metrics broken down into a tree diagram. This article systemat...
What Is a Session? The Difference From PV and UU, and How to View It in GA4
A session is a metric that counts as one the series of visits from when a user arrives at the site until they leave. Thi...
What Is a KPI in Business? Roles, Setup Flow, and Tips for Operating Them
A systematic explanation of what KPIs are in business: their relationship with KGI and KSF, the roles KPIs play in an or...
What Is Web Advertising? Types, Costs, and How to Start for Beginners
A beginner-friendly explanation of what web advertising is. Covers the meaning and features of internet and online adver...
What Is CPC? Meaning, Calculation, and Rate Benchmarks Explained
A clear explanation of what CPC is. Covers the meaning and reading of click unit price, how CPC billing works, the calcu...
What Is a Creator? Meaning, Job Types, and Required Skills Explained
A clear explanation of what a creator is. Covers types such as digital creators and content creators, the difference fro...
Estimating Monthly Data Entry Earnings in Japan: Time, Fees and Assumptions
Estimate monthly data entry earnings in Japan with a fictional model covering total time, fees and revisions. Separate p...
Nighttime Data Entry from Home in Japan: Deadlines, Checks and Rest
Check whether nighttime data entry fits your availability in Japan. Compare response windows and deadlines, plan checkin...
Online Assistant Tasks in Japan: Deliverables, Response Times and Scope
Understand online assistant tasks in Japan, from deliverables and response times to approval rights, accounting boundari...
How to Set Up Google Analytics｜From Opening an Account to Starting Measurement
A step-by-step guide to setting up Google Analytics (GA4), from opening an account to starting measurement. Covers creat...
How to Register a Sitemap in Search Console｜Fixes for When You Can't Submit
A 4-step guide to registering a sitemap in Google Search Console, plus case-by-case causes and fixes for when you can't ...
10 Successful Video Content Marketing Examples｜What Top Performers Have in Common
Ten video content marketing examples organized by industry and goal, including product demos, customer interviews, YouTu...
Data Entry with One Computer: Setup, Practice and Delivery Checks
Prepare one computer for data entry in Japan: verify software and security requirements, practice with ten fictional rec...