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Showing 421–450 of 585 posts
10 Content Marketing Success Stories | BtoB & BtoC Tactics and Performance Data
10 content marketing success stories across BtoB and BtoC, analyzed objectively from a third-party perspective. Keyence,...
What Is Lead Generation? BtoB Methods and KPI Design for Driving Results
A comprehensive guide to BtoB lead generation: core methods, KPI design, and MA/CRM/SFA data integration from lead acqui...
How Much Does PPC Advertising Cost? Budget Planning & Tips to Maximize ROI
PPC (listing) advertising costs typically range from ¥200K–500K/month. Learn how click-based pricing works, industry CPC...
How to Calculate LTV (Customer Lifetime Value) | 3 Formulas and Industry Benchmarks
Learn three proven LTV calculation methods with concrete examples. Covers the basic purchase-value formula, gross margin...
10 High-Impact CRM Campaigns | Segment-Based Approach Examples
Discover 10 proven CRM campaign patterns organized by customer segment. From new customers and existing accounts to dorm...
Getting Started with CRM × Marketing Integration | A Practical Guide to Leveraging Customer Data
Learn how to leverage CRM data for marketing campaigns. From customer segmentation to MA integration and email/ad optimi...
Marketing Annual Budget Plan Template | With Quarterly Review Guide
A marketing budget template with recommended sheet structure and items to include. Covers annual summary, monthly tracki...
How Much Does Content Marketing Cost? Benchmarks by Company Size and Allocation Models
Content marketing budget benchmarks by company size. Covers monthly cost ranges, cost category breakdowns, ROI-maximizin...
Optimal Marketing Budget Allocation | Channel-by-Channel Ratios and When to Reassess
Learn how to allocate your marketing budget by channel. This guide covers ratio benchmarks for digital ads, SNS, content...
KGI vs KPI: What's the Difference? How to Set Them Correctly for Marketing
Understand the differences between KGI and KPI with clear definitions, proper setup methods, and practical marketing app...
How to Build a Marketing Strategy | Driving Results with Frameworks and Data
Learn how to build a marketing strategy using proven frameworks including STP, 4P, 3C, SWOT, and the marketing funnel. C...
Marketing Automation (MA) Guide | Benefits and How to Design Operations That Work
A comprehensive guide to marketing automation (MA) covering core concepts, benefits, key features, tool selection criter...
What Is LTV (Customer Lifetime Value)? 3 Calculation Methods & Concrete Strategies to Increase LTV
A comprehensive guide to LTV (Customer Lifetime Value): three calculation patterns, relationship with CAC and churn rate...
What Is ROI? Formula, Difference from ROAS & How to Maximize Marketing ROI
A clear explanation of ROI (Return on Investment): formula, differences from ROAS and CPA, ROI calculation by marketing ...
What Is Engagement Rate? Calculation Methods by Platform, Benchmarks & Proven Tactics to Boost It
A comprehensive guide to engagement rate: definitions, platform-specific formulas for X, Instagram, Facebook & TikTok, i...
Campaign Management Templates: From Initiative Tracking to Progress Management
Four essential campaign management templates for marketers: Initiative Tracker, Campaign Brief, Schedule & Progress Trac...
The Complete Guide to Marketing Campaign Management: A Plan-Execute-Review Framework
A systematic guide to marketing campaign management structured around three phases: planning, execution, and review. Cov...
Digital Marketing KPIs: A Comprehensive Guide to Web, Social Media & Advertising Metrics
A systematic overview of key digital marketing KPIs across Web, social media, advertising, email, and CRM. Learn how to ...
What Are Impressions? Differences from PV & Reach, and How to Leverage Them in Social Media Ads
A beginner-friendly guide to impressions (imp): how they differ from PV and reach, counting methods across major platfor...
B2B Marketing KPI Design | Key Metrics from Lead Generation to Opportunity Conversion
A comprehensive guide to designing KPIs for B2B marketing success. Learn which metrics to track at every funnel stage—le...
Content Marketing KPI Design | Metrics to Track Beyond Page Views and How to Measure Them
A comprehensive guide to content marketing KPI design that goes beyond page views. Covers funnel-stage-specific KPI list...
The Complete Guide to Marketing KPI Design | KPI Lists and Setup Process by Department and Initiative
A comprehensive guide to marketing KPI design covering digital advertising, SEO, social media, email, and events. Includ...
What Is CTR (Click-Through Rate)? Average Benchmarks for Ads & SEO, and Improvement Techniques
A comprehensive guide to CTR (click-through rate): calculation methods, average benchmarks for search ads, display ads, ...
Marketing Automation (MA) Tools Compared: How to Choose and Implementation Steps
A comprehensive comparison of major MA (marketing automation) tools from a SaaS developer’s perspective. Covers selectio...
What Is CVR (Conversion Rate)? Industry Benchmarks and 7 Improvement Tactics You Can Start Today
A comprehensive guide to CVR (conversion rate): definition, calculation, industry and channel benchmarks, and 7 actionab...
What Are PPC Search Ads? How They Work, Cost Benchmarks, and Tips for Beginners
A beginner-friendly guide to PPC search ads covering how they work, cost benchmarks ($1,500–$3,500/month typical), and 7...
What Is Data-Driven? Meaning, How to Practice, and Success Stories Explained
Data-driven means making business decisions based on data rather than intuition. This article systematically explains th...
How to Calculate and Improve Marketing ROI | A Practical Guide to Maximizing Investment Returns
A comprehensive guide to marketing ROI. Learn the basic formula, channel-specific measurement methods, 5 strategies to i...
What Is Budget Formulation? A Clear Guide to the Corporate Budget Cycle and Each Department's Role
A comprehensive guide to corporate budget formulation. Learn the full budget cycle, top-down vs. bottom-up approaches, e...
A Beginner's Guide to Marketing Budget Planning | 3 Methods to Reverse-Engineer from Revenue Targets
Learn how to build a marketing budget from scratch. This guide covers three practical methods—funnel reverse-engineering...