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Showing 451–480 of 585 posts
How to Create a Customer Journey Map | A Practical Guide Even Beginners Can Follow
A step-by-step guide to creating customer journey maps. Covers persona setup, touchpoint mapping, emotion curve design, ...
What Is Content Marketing? How to Build a Strategy That Delivers Results and Measure Effectiveness
A comprehensive guide to content marketing covering fundamentals, strategy design, content production, and performance m...
The Right Way to A/B Test | Complete Guide to Design, Execution, Analysis and Avoiding Common Pitfalls
A comprehensive guide covering A/B test design, execution, and analysis. Learn how to form hypotheses, calculate sample ...
Marketing Budget Tracking Template | Monthly, Quarterly & Annual
Free Excel template for marketing budget management. Three-sheet design covers monthly budget vs. actuals, quarterly exe...
The Complete Budget Planning Process | From Annual Plans to Rolling Budgets
A comprehensive guide to the budget planning process. Covers the 6-phase workflow, top-down vs. bottom-up approaches, 3 ...
How to Write a Budget Proposal That Gets Approved | Structure & Data Presentation Tips
Learn how to write a budget proposal that wins approval from management. Covers the ideal 7-part structure, 7 techniques...
What Is Digital Marketing? The Big Picture & How to Prioritize Tactics [2026 Edition]
A systematic guide to digital marketing organized in 3 layers: Acquisition, Nurture & Conversion, and Analysis & Optimiz...
The Complete Guide to Social Media Marketing | From Strategy to Measurement
A comprehensive guide to social media marketing: strategy design, platform selection, KPI setting, and performance measu...
What Is a Customer Journey? How to Build and Visualize One with Data [Practical Template]
A comprehensive guide to customer journeys—from core concepts and data-driven journey mapping to real visualization exam...
Budget vs. Actual Explained | Why Tracking Budget and Performance Is Critical for Business Growth
A plain-language guide to budget vs. actual analysis. Covers the four types of corporate budgets (revenue, COGS, OpEx, p...
Budget Tracking for Beginners | 5 Essential Steps and Common Pitfalls
A beginner-friendly guide to budget vs. actual management. Learn the basics of comparing planned and actual figures, the...
What Is Budget vs. Actual Management? A Complete Guide from Basics to Moving Beyond Excel [2026 Edition]
A comprehensive guide to budget vs. actual management — from the fundamentals to the limitations of Excel-based tracking...
How to Create a Marketing Budget Proposal | With an Approval-Ready Template
Learn how to build a marketing budget proposal in 5 steps. Covers the structure executives approve, cost category breakd...
What Is a Marketing Funnel? Design Methods and the Right Tactics & Tools for Each Stage
A comprehensive guide to marketing funnels: three funnel types, stage-by-stage tactics and tools (TOFU/MOFU/BOFU), a 5-s...
The Complete Guide to Ad Performance Measurement | From Metric Selection to Tool Utilization
A comprehensive guide covering key ad metrics (CPA, ROAS, ROI, LTV), objective-based metric selection, attribution analy...
Complete List of Marketing Tactics | Effective Online & Offline Strategies Explained
A comprehensive guide to marketing tactics organized by online and offline channels. Covers category frameworks, priorit...
Complete Guide to Becoming an Engineer | Required Skills, Salary & Career Change Roadmap
A comprehensive guide to engineering career changes. Covers the 10x seller's market, salary by specialization, a step-by...
Farming Career Change Guide | How to Start, Realistic Income & Available Support Programs
A complete guide to transitioning into agriculture. Covers how to get started as a beginner, employment vs. independence...
Office Job Career Change Guide | How to Find Entry-Level Positions & Interview Tips
A complete guide to successfully switching to an office job. Covers how to find beginner-friendly openings, types of off...
What Marketing Beginners Should Do First | From Fundamentals to Practical Steps
A comprehensive guide for marketing beginners covering foundational knowledge, essential frameworks, a 6-month learning ...
What Is Marketing DX? Implementation Steps and 5 Success Stories
A comprehensive guide to marketing DX covering its definition, 5 implementation steps, tool adoption priorities, and 5 r...
Getting Started with Marketing Data Analysis | Essential Tools and Analytical Frameworks
A comprehensive guide to marketing data analysis covering basic procedures, essential tools, and common pitfalls. Learn ...
How to Write a Career-Change Resume | Format & Correct Entry Examples for Education and Employment
A complete guide to writing a career-change resume (rirekisho). Covers JIS standard, career-change, and free-form format...
Complete Guide to Writing a Work History Document | Templates & Job-Specific Examples
Master the art of writing a compelling work history document (shokumu keirekisho). Covers chronological, reverse chronol...
How to Write a Self-PR for Career Change | Finding Your Strengths & Job-Specific Templates
A complete guide to crafting a compelling self-PR for your job search. Learn 3 frameworks for identifying your strengths...
How to Maximize Advertising Cost-Effectiveness | Practical ROAS/CPA Improvement Techniques
A comprehensive guide to advertising cost-effectiveness covering ROAS and CPA definitions, calculation methods, industry...
The Complete Web Ad Measurement Manual | From KPI Design to Report Automation
A comprehensive guide to web ad measurement covering KPI design, platform-specific methods for Google Ads, Meta Ads, Yah...
The Complete Guide to Social Media Analytics | How to Centralize Multi-Platform Data and Maximize Results
A comprehensive guide to social media analytics covering platform-specific KPIs for Instagram, X, Facebook, TikTok, and ...
What Is the Marketing Mix? A Complete Guide from 4P/4C Basics to Practical MMM Analysis
A comprehensive guide covering the 4P and 4C marketing mix frameworks, their historical evolution, changes in the digita...
Job Interview Dress Code Guide | What to Wear by Gender & Industry, Plus Common Mistakes
A complete guide to job interview attire. Covers dress-code basics for men and women, industry-by-industry recommendatio...